Technology Engineering and Product Leadership

Lead and develop multidisciplinary teams responsible for marketing technology engineering, product management, and UX, with clear goals, opportunities for growth, and accountability for delivery.

Own end-to-end delivery and operation of global marketing platforms, from discovery and architecture through launch, adoption, reliability, and continuous improvement.

Set the architecture for marketing platforms, APIs, data pipelines, audience services, orchestration, and activation integrations.

Define the marketing technology product vision and prioritize a multi-year roadmap based on customer value, technical feasibility, business impact, risk, and platform health.

Establish engineering standards for security, privacy, reliability, observability, scalability, and the management of technical debt.

Lead product discovery and UX research with marketing teams globally, converting user needs into intuitive workflows and measurable product outcomes.

Evaluate build, buy, and partner options with technical rigor, and ensure third-party platforms integrate into a coherent, maintainable architecture.

Measurement Experimentation and Audience Activation

Lead the measurement and experimentation function, including test design, measurement frameworks, platform capabilities, and the use of results in marketing decisions.

Lead audience activation and marketing data teams responsible for identity, segmentation, consent-aware audience management, data quality, governance, and activation readiness.

Connect audience, measurement, and activation capabilities across marketing channels so teams can plan, execute, learn, and optimize through shared data and platforms.

Senior Director Marketing Technologies

Responsibilities

Qualification

Required

Benefits

Company

Sony Interactive Entertainment

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