Snowflake Industry Principal at Snowflake representing the Office of the CMO across regulated industries. Leads marketing and advertising strategy integrating AI, data, and compliance.
Responsibilities
As an Industry Principal at Snowflake, you will represent Snowflake to the Office of the CMO across regulated industries, at the intersection of marketing strategy, advertising technology (AdTech), customer data, identity resolution, agentic AI, and measurement. You will help marketing and advertising leaders across financial services, insurance, and healthcare & life sciences rethink how they measure, activate, personalize, and optimize customer engagement on the Snowflake AI Data Cloud and its broad ecosystem of MarTech, AdTech, data clean room, and identity partners.
Your mission is to turn regulated marketing and advertising challenges into repeatable, scalable solutions, from privacy-safe measurement (MTA, MMM, incrementality) and identity resolution (IDR) to consent-driven activation, agentic AI workflows, and cross-channel optimization. You will pair deep marketing analytics, media, and MarTech/AdTech experience with modern data and AI capabilities, working alongside sales, solution engineering, product, and partners to shape how Snowflake shows up for marketing and advertising leaders in industries where trust, compliance, and regulations like FCRA, GLBA, and HIPAA are essential. You report to the Global Head of Business Solutions.
Lead strategic engagements with marketing and advertising leaders Partner with CMOs, heads of marketing analytics, media directors, CRM, loyalty, MarTech, and AdTech operations, alongside compliance officers in risk and legal on high-impact initiatives. You are credible in these conversations because you have done the work: you have balanced marketing and advertising ambition against regulatory constraints such as FCRA, HIPAA, and GLBA, and can speak to both.
Translate marketing and advertising outcomes into vision and solutions Connect business priorities in unified measurement, deterministic/probabilistic identity resolution, audience activation, real-time personalization, and next-best-action intelligence to practical architectures and roadmaps on Snowflake. Help customers see how a governed customer data foundation supports growth, advertising efficiency, and compliance.
Build for the business Use Snowflake's AI and data capabilities to create demonstrable, grounded examples of what is possible, such as:
Privacy-safe multi-touch attribution (MTA), media mix modeling (MMM), and incrementality testing on unified first-party and media data
Agentic marketing and advertising copilots built on Snowflake Intelligence (CoWork) that help teams explore campaign performance and run natural language analytics within governance guardrails
Secure data clean room patterns for publisher collaboration, retail media networks, and second-party data sharing under strict regulatory oversight
Scale through repeatable assets and partner alignment Package what works into reusable reference architectures, playbooks, and assets that help field teams and MarTech/AdTech partners engage marketing leaders with consistency and credibility.
Be a visible marketing and AI thought leader Share points of view and best practices through customer workshops, enablement, webinars, and industry events, helping customers and colleagues understand what great looks like for AI in regulated marketing.
Qualification
Working knowledge of how FCRABalanced across measurementHands-on with data and AIExperience buildingCommercial and executive presenceA record of measurable business impact
Required
Regulated marketing and advertising expertise
Meaningful experience inside a financial services, insurance, or healthcare organization in marketing analytics, AdTech, CRM, customer experience, or marketing technology, ideally complemented by time advising or selling to that same audience
Working knowledge of how FCRA, GLBA, HIPAA, state privacy laws, consent, and industry regulations shape customer data use and advertising activation in regulated sectors
Balanced across measurement, activation, and insights
Practical command of marketing and advertising measurement, such as MTA, MMM, incrementality testing, and ROAS/LTV optimization
Experience with identity resolution graphs, audience strategy, CDPs/AdTech activation platforms, and journey decisioning programs
Ability to turn insight into decisions that changed budgets, programs, or customer outcomes
Hands-on with data and AI
Experience building, guiding, or evaluating predictive AI, generative AI, and agentic workflows in marketing and advertising, with a clear sense of value versus compliance risk; complementary depth in Machine Learning (ML) ideal.
Comfort with modern data architecture and the ability to engage credibly with data and engineering teams
Commercial and executive presence
A record of measurable business impact, including revenue, pipeline, or programs you influenced
