Responsibilities

The New York Times Advertising is hiring for a Product Marketing, Editorial Solutions Analyst. As a member of the Product Marketing, Editorial Solutions team, you will be a link between the Product Marketing team and cross functional partners across the Advertising organization. The Product Marketing, Editorial Solutions team develops newsroom-driven advertising experiences that align brand and marketer needs with the editorial strategy of The New York Times. Partnering with colleagues across Sales, Revenue Operations, Product, Audience Insights, Ad Operations, and the newsroom, the team ensures agreement. The team ensures that our editorial sponsorships and alignment products are clear and drive value for both advertisers and readers.
As a Product Marketing, Editorial Solutions Analyst you will have a primary focus on turn-key sponsorships and media alignments. You will help develop media alignment opportunities across our portfolio, define, measure, and achieve campaign KPIs, and own marketing resources that highlight our editorially aligned product suite. You will contribute to the success of partner campaigns by working with Planning and Sales. This collaboration will take place during both pre- and post-sale phases. Additionally, you will partner with the newsroom to help monitor ad product performance. This is a hybrid role, reporting to the Executive Director, Product Marketing, Editorial Solutions. You can typically expect to be in the office 3 days per week.
Be a knowledgeable resource for NYT Advertising partners, providing guidance on the ad product catalog across the portfolio and meet advertiser goals through successful campaign execution.
Monitor campaign performance, perform QC/QA on active campaigns, and surface insights that help teams meet defined KPIs.
Be a Revenue Operations contact, coordinating inputs and packaging insights for company partners and clients.
Track sales opportunities, the tentpole calendar and pipeline within Salesforce, helping ensure data quality and visibility for leadership.
Create marketing materials for new ad products and maintain updates to existing materials, ensuring messaging is accurate, current and aligned with editorial standards.
Maintain sales enablement tools, including sell sheets, go-to-market (GTM) decks and the Advertising Wiki.
Project manage and communicate updates about ad products, sponsorship offerings and process changes across the department.
Collaborate with the Yield and Ad Operations teams to develop and track core monetization KPIs and report cards that inform business health and sales strategy.
Work with the Audience Insights team to uncover compelling audience data points that demonstrate the value of editorial initiatives to advertisers.
Assist Yield, Planning and Revenue Operations as a partner for tracking, tagging, pacing and campaign optimization.

Product Marketing, Editorial Solutions Analyst at The New York Times · LumiJobs

Product Marketing, Editorial Solutions Analyst

Responsibilities

Qualification

Required

Preferred

Benefits

Company

The New York Times

More roles at The New York Times