Phantom Mid-level Copywriter at Phantom responsible for creating culturally relevant brand, product marketing, and growth marketing copy. Shapes brand voice for Gen-Z and wider culture.
Responsibilities
Ideas, Culture and Social
Have a refined pulse on social media, especially TikTok, and the broader cultural currents that shape Gen-Z taste, humor, and attention.
Bring big-picture thinking to the table: identify cultural moments, trends, or community behaviors worth engaging with, and propose concrete ways Phantom can show up.
Develop, champion, and help deploy ideas and projects that build culture around the brand, not just promote features. This could include stunts, community campaigns, content series, or other formats that go beyond standard marketing.
Product Marketing
Write copy for social and website that supports launches and feature releases, with language that feels clear, specific, and culturally current.
Partner with product marketing managers to turn positioning into sharp, audience-native writing.
Draft in-app copy (feature announcements, empty states, onboarding moments) in close collaboration with design and product.
Help keep Phantom’s tone of voice consistent and distinctive across every surface, using brand guidelines as the foundation while pushing them forward where culture demands it.
Growth Marketing
Write lifecycle copy for email, push, and in-app messaging that moves people from signup through activation and ongoing engagement.
Write paid acquisition ad copy and generate variations for testing, with a feel for what actually resonates with Gen-Z and mass audiences.
Qualification
Exceptional writing and editing skillsGenuine fluency in Gen-Z languageUnderstanding of marketing principlesWhy Work With UsBuild for global impactMake complexity feel simple
Required
4+ years as a copywriter or in a similar creative role, with a portfolio that shows strong digital and brand writing and evidence of strategic or idea-led work that has cultural reach.
Exceptional writing and editing skills: clarity, tone, voice, and the ability to make complex things feel simple and human.
Genuine fluency in Gen-Z language, platforms, and culture. You know what feels native versus what feels forced.
Comfort thinking in bigger ideas and turning them into executable projects, plus a track record of (or clear desire for) work that builds culture and reflects real taste, not just executing briefs or campaigns.
Excellent communication and storytelling skills. You can explain product value and also shape how people feel about the brand.
Experience collaborating across functions, including with technical or product teams, and influencing without formal authority.
Understanding of marketing principles, digital tactics, and how to use performance data to improve work
The target base salary for this role will range between $100,000 to $150,000 with the addition of equity and benefits. This is determined by a few factors including your skillset, prior relevant experience, quality of interviews and market factors at the point in time of offer.
Why Work With Us
Phantom's journey to becoming a global trading app began with making crypto easier to use. Today, we’re building on that foundation to help people discover the markets that matter, make informed financial moves, and safely store or spend their money worldwide. Joining Phantom means helping shape that next chapter: building products that bring the freedom of open markets to more people.
Build for global impact: Create products used by tens of millions of people, making innovative financial markets more accessible to users around the world.
Make complexity feel simple: Solve meaningful challenges across design, engineering, and user experience to make discovering markets and managing money seamless.
