Head of Social & Programmatic at Lendingtree · LumiJobs

Responsibilities

LendingTree is building a new leadership role to run paid social and programmatic performance marketing across both the Lending and Insurance businesses. Today, these channels are a meaningful share of company revenue; however, there is still a ton of opportunity to enhance our current strategy and improve our market share.
How You’ll Make an Impact
Cross-vertical strategy and competitive response: Set and run the paid social and programmatic strategy for both Lending and Insurance—two businesses with different funnels, margins, and competitive sets—under one coherent channel strategy. Translate competitive intelligence into a differentiated creative and channel strategy.
Performance, channel expansion, and the entire funnel: Enhance and scale our current lower-funnel marketing campaigns to help us continue extracting more value out of today’s program. Develop and execute a comprehensive social and programmatic strategy, helping us expand to all platforms that our customers use in their daily lives. Help us develop and stand up a real, high-performing mid-funnel/upper-funnel layer where we have no presence today.
Team leadership: Lead and grow a team that today spans Meta performance trafficking, programmatic trafficking, creative/video production, and static creative (~10+ FTE across both verticals), and continue building out a high-performing team.
Budget ownership: Manage and scale a paid media budget significantly, with direct accountability for revenue, profit (VMD), and margin by segment—not just volume.
Measurement, attribution, and platform risk management: Partner with the Measurement team to close known gaps—Meta post-view visibility, Floodlights/conversion passback, and cross-channel incrementality—so investment decisions are made on trusted data. Stay ahead of platform-level shifts and be able to quickly adapt to changes in the ecosystem.
Executive communication: Represent the social and programmatic program to senior leadership, including making the case for continued investment with a clear, defensible growth story.
Who You’ll Work With
You’ll lead a team spanning Meta performance trafficking, programmatic trafficking, creative/video production, and static creative, with approximately 10+ FTE across Lending and Insurance. You’ll partner with the Measurement team and represent the social and programmatic program to senior leadership.
Travel required: Teams are dispersed between Charlotte and Seattle. This position requires travel to both locations on a consistent basis.
What You’ll Bring

Head of Social & Programmatic

Responsibilities

Qualification

Required

Benefits

Company

Lendingtree

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