As a Program Manager on the Digital Success Programs team, you’ll own programs across the customer lifecycle and help translate product priorities and customer needs into repeatable, measurable engagement. This is a hands-on role for someone who can combine program management, customer empathy, data fluency, and strong cross-functional execution.

Own one or more digital customer success programs end to end, such as cohort onboarding and one-to-many activation programs that integrate education and community engagement.

Design, build, and optimize personalized Customer.io playbooks across onboarding, activation, and adoption using customer attributes, product usage signals, and behavioral triggers.

Partner with Customer Success, Product, Education, Marketing, and Community to tailor programs to customer segments, adoption milestones, and risk signals.

Measure program performance against onboarding, activation, engagement, and time-to-value goals, and continuously improve program outcomes.

Partner on activation strategy and own digital program execution for product launches and strategic adoption initiatives.

Build activation experiences across email, in-app messaging, educational resources, community programming, and live learning.

Identify opportunities for proactive intervention and deeper adoption using customer and product data.

Define program-level success metrics and partner with Data on reporting that connects digital engagement to activation, adoption, and retention.

Use AI tools such as Claude and ChatGPT to streamline workflows, develop content, analyze insights, and improve program efficiency.

Build frontline awareness, buy-in, and enablement so partners can successfully adopt and support new programs.

How to be successful in this role

Program Manager, Digital Customer Success

Responsibilities

Qualification

Required

Benefits

Company

Vanta

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