Product Manager - Growth

New York City (Hybrid) · Remotefull timeRemote

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entry

$115k–$150k

H1B: no

Brigit Product Manager - Growth at Brigit owns and improves the onboarding and activation funnel to increase activation rates for paying subscribers. The role involves designing experiments and collaborating with cross-functional teams to drive growth initiatives.

Responsibilities

The Growth pod is responsible for converting free users into activated, paying subscribers by optimizing the early user journey. As the Product Manager on the team, you’ll own key parts of the activation funnel and drive measurable improvements through experimentation, iteration, and close collaboration with cross-functional partners.
This role is ideal for a product manager with strong execution skills who enjoys working in data-rich funnels and shipping impactful, user-centric mobile experiences.
Own and improve the onboarding and activation funnel to increase activation rate
Drive improvements in key activation inputs, including bank and payroll connection and approval-to-activation conversion
Design and run experiments, with a strong focus on early lifecycle impact (especially Day 1), while considering longer-term outcomes
Own growth-related features such as bank connect, payroll connect, non-activated user experiences, and referral UX
Support referral and promotional initiatives that increase low-CAC activations
Partner closely with Design, Engineering, Analytics, Marketing, and adjacent product teams to deliver growth initiatives
2+ years of consumer product management experience, with a focus on growth and/or retention is required
Experience working with a consumer mobile app is required; experience working in a highly regulated industry a plus
Experience working with funnels, conversion metrics, and experimentation
Strong analytical skills and comfort using qualitative and quantitative insights to guide decisions

Qualification

Experience working with funnelsClear

Required

2+ years of consumer product management experience with focus on growth and/or retention
Experience working with a consumer mobile app
Experience working with funnels, conversion metrics, and experimentation
Strong analytical skills using qualitative and quantitative insights
Ability to execute independently within a defined problem space
Clear, effective communicator who collaborates well across teams