Develop joint go-to-market strategies with priority partners and BD, translating shared business priorities into focused marketing plans and adapting them as partner needs and performance evolve.

Build trusted relationships with Channel partner marketing and sales leaders, including strategic VARs and other large solution providers, and deepen priority Audit partner relationships.

Design and execute partner campaigns, events, webinars, demand generation, content, sponsorships, and MDF-backed programs that generate demand, create and progress opportunities, and deliver measurable pipeline.

Manage MDF and co-marketing investments for priority Channel and Audit partners: assess requests, prioritize spend, coordinate campaigns, track commitments, and measure pipeline contribution and return.

Use campaign, partner, funnel, and investment performance to identify opportunities, optimize programs, and shift focus or spend when needed.

Build scalable Channel marketing processes and resources, including partner event workflows, campaign templates, prioritization practices, tracking, and follow-up handoffs.

Partner across BD, Sales, Field Marketing, Demand Generation, Corporate and Product Marketing, and Marketing Operations to align plans and deliver effective programs.

Own a broad portfolio autonomously: prioritize ruthlessly, make clear trade-offs, and keep the highest-impact partner work moving.

What you'll bring:

5+ years of B2B marketing experience with significant Channel or partner marketing ownership; experience with VARs, resellers, MSPs, or systems integrators.

A track record of developing and executing partner go-to-market strategies and full-funnel programs that generate measurable qualified pipeline.

Strong analytical judgment: use pipeline, opportunity progression, MDF, and campaign performance to focus investment on the programs with the strongest measurable pipeline potential.

Senior Partner Marketing Manager, Channel & Audit

Responsibilities

Qualification

Preferred

Benefits

Company

Drata

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