Cointracker Growth Marketer at CoinTracker leads acquisition channels to drive qualified consultations for Nino, an AI-powered financial operating system. The role includes managing paid search, SEO, AI search, and partnership channels.
Responsibilities
Own the funnel from first visit to a held consultation. Set the plan, pick the channels, and own the number.
Ship the website yourself. Build and test landing pages, calculators, and comparison pages in our codebase with AI coding tools. No ticket queue.
Run paid acquisition. Google Ads first, then continuous experiments across new channels to find what scales.
Make Nino the answer in AI search. Content, comparison pages, reviews, and offsite authority, with an agency you direct.
Grow the CoinTracker channel. Work with the CoinTracker team to reach its users with the right offer at the right time.
Close the gap between booked and held. Scheduling, reminders, and qualification so more booked calls turn into real conversations.
What we look for
Opportunity alignment: You want to bring expert tax and financial advice to households that have outgrown doing it themselves, and you want to do it at an early-stage company where your work moves the number.
High agency: You see what needs doing and do it. You don't wait for a brief, a budget, or an engineer.
Exceptional collaboration: You make the people around you better: sales, advisors, engineers, and agencies. You say what you think and follow through.
First-principles thinking: You start from how customers decide, not from a playbook. You can explain why a number moved.
3+ years in growth or performance marketing, ideally at a consumer company that sells a high-ticket service through a call. You've owned a pipeline number for a sales team and hit it.