Fal AI Growth Marketer at Fal AI executes growth campaigns and experiments across multiple channels to drive user acquisition and product adoption. The role includes SEO/AEO, content creation, and distribution expansion.
Responsibilities
Execute growth campaigns. Plan and launch campaigns across organic, paid, partnerships, and third-party channels to drive user acquisition, activation, and product adoption.
Run growth experiments. Continuously test new channels, messaging, landing pages, and acquisition strategies. Develop hypotheses, run experiments, analyze results, and scale what works.
Drive SEO and AEO. Identify search opportunities, create and optimize content, and improve fal's visibility across traditional search engines and AI-powered discovery platforms.
Expand our distribution. Identify and secure placements across relevant publications, newsletters, directories, communities, and third-party platforms to reach new audiences.
Create growth content. Write and produce compelling marketing content, including landing pages, blog posts, campaign copy, newsletters, and other assets that drive traffic and conversions.
Measure and optimize performance. Track campaign performance, analyze acquisition funnels, and use data to understand what's driving growth. Turn insights into actionable recommendations.
Build scalable growth systems. Develop repeatable processes for campaign execution, experimentation, reporting, and content distribution so we can move faster and scale what works.
Qualification
Familiarity with SEOResourceful and experimentalExtremely high-agencyExcited about AIWhat success looks like
Required
3-6 years of experience in growth marketing, digital marketing, performance marketing, or a similar role.
Hands-on experience executing growth campaigns across multiple channels, with measurable results.
Strong analytical instincts and comfort working with marketing analytics, attribution, conversion funnels, and experimentation.
Familiarity with SEO, AEO, content marketing, and organic acquisition strategies.
A strong writer with good creative instincts who can develop compelling content and campaign messaging.
Resourceful and experimental, constantly looking for new channels, tactics, and opportunities to drive growth.
Extremely high-agency, organized, and comfortable owning projects from idea to execution.
Comfortable working cross-functionally with engineering, design, product, and creative teams.
Excited about AI, creative technology, and generative media.
You don't need to be an expert in every growth channel. We care more about your ability to learn quickly, execute independently, and use data to make smart decisions.
What success looks like
You become someone who consistently identifies and executes opportunities that drive measurable growth for fal.
