We are seeking a Lifecycle Marketing Specialist to support the development, execution, and optimization of cross-channel lifecycle marketing programs across email and in-app messaging.

This role will primarily own lifecycle execution and orchestration across Marketo and Pendo, helping create scalable customer journeys that drive activation, feature adoption, retention, expansion, and customer engagement throughout the lifecycle. The ideal candidate has hands-on experience building lifecycle programs across both marketing automation and in-app engagement platforms, with a strong operational and analytical mindset.

This position will partner closely with Marketing, RevOps, SFDC Operations, Product Marketing, and cross-functional stakeholders to create coordinated customer experiences that improve engagement and business outcomes.

Lifecycle Strategy Cross-Channel Orchestration

Build and manage cross-channel lifecycle programs across onboarding, adoption, expansion, retention, and winback journeys

Develop scalable customer journeys leveraging email and in-app messaging across Marketo and Pendo

Build automated lifecycle strategies including audience segmentation, behavioral triggers, cadence, suppression logic, and personalization

Create coordinated customer experiences across platforms including Marketo, Pendo, Salesforce, and additional lifecycle engagement tools

Identify opportunities to improve lifecycle engagement and conversion through multi-channel orchestration and journey optimization

Support future lifecycle channel expansion opportunities including SMS and additional customer engagement platforms

Marketing Automation Operations

Build and maintain lifecycle programs, nurture campaigns, and automated journeys in Marketo

Temporary Lifecycle Marketing Specialist (Hybrid)

Responsibilities

Qualification

Required

Company

Opentable

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