Director, Lifecycle Marketing

King of Prussia, PA

Apply on Employer Site

full time

On Site

senior

H1B: no

Sila Director of Lifecycle Marketing at Sila Services leads strategy and execution of customer engagement and retention programs across multiple home services brands. The role involves developing scalable customer journeys and automated marketing campaigns to increase retention and revenue.

Responsibilities

Customer Journey & Lifecycle Marketing
Develop and implement a consistent customer journey across our brands, from initial lead engagement through service follow-up, repeat business, and customer reactivation.
Identify opportunities to improve conversion, retention, and customer lifetime value.
Build and execute email, SMS, and other customer communication campaigns that engage customers at the right time.
Partner with sales and operations teams to improve lead follow-up and customer engagement.
Marketing Automation & Customer Engagement
Build, manage, and optimize automated marketing workflows, including lead nurturing, cross-selling, membership renewals, and customer win-back campaigns.
Develop targeted campaigns that introduce existing customers to additional HVAC, plumbing, and electrical services.
Create membership onboarding, engagement, and renewal programs that increase retention and recurring revenue.
Use customer behavior, service history, and segmentation to deliver personalized messaging.
Content & Campaign Strategy
Develop targeted content calendars and communication strategies based on customer needs and seasonal opportunities.

Qualification

Proven success developing emailExperience with customer segmentationExperience in home servicesExperience with ServiceTitanBackground developing membershipKnowledge of SMS marketing complianceAdvanced degree preferredWhy Join Sila Services?At Sila Services

Required

10+ years of experience in lifecycle marketing, CRM marketing, marketing operations, or marketing automation.
At least 3 years of leadership experience.
Strong hands-on experience building and managing marketing automation workflows and campaigns.
Proven success developing email, SMS, and other customer engagement campaigns that drive measurable revenue.
Experience mapping customer journeys and improving conversion, retention, and engagement.
Ability to develop scalable marketing programs across multiple locations, brands, or business units.
Strong analytical skills with experience tracking campaign performance, customer lifetime value, and revenue attribution.
Experience with customer segmentation, personalization, and automated campaign triggers.
Excellent communication and collaboration skills, with the ability to influence teams across multiple business units.
Bachelor's degree or equivalent relevant professional experience.

Preferred

Experience in home services, HVAC, plumbing, electrical, field services, franchise operations, or other multi-location consumer businesses.
Experience with ServiceTitan, particularly ServiceTitan Marketing Pro.
Background developing membership, maintenance plan, or recurring service marketing programs.
Knowledge of SMS marketing compliance, including TCPA regulations.
Advanced degree preferred.
Why Join Sila Services?
At Sila Services, you'll have the opportunity to make a meaningful impact across a rapidly growing organization while helping established local businesses strengthen their customer relationships.

Benefits

Dental
Vision
401(k)
PTO

Company

Sila

View company page

Source: lever

Active within the past hour

More roles at Sila

Plumbing Apprentice

Niles, OH

Drain/Sewer Sales Advisor

Weymouth, MA

Plumbing Apprentice/ Sewer Tech

White Lake, MI

Customer Service Representative

Frederick, MD