Idme Executive Creative Director at IDMe responsible for setting creative direction across brand, marketing, campaigns, content, and digital experience. Leads a team of designers, writers, and producers to maintain brand consistency and quality.
Responsibilities
This is a hands-on leadership role. You set the bar, sharpen the work in the room and stay close enough to the craft to know when it is right.
Own the creative vision. Set and defend a clear creative point of view for IDMe, and keep the brand consistent across every channel and touchpoint.
Lead and grow the team. Hire, coach and develop creative directors, designers, writers and producers. Build a culture of craft, candor and speed.
Steward the brand system. Evolve IDMe's visual and verbal identity, including logo, color, typography, photography and voice, and make it easy for teams to use correctly.
Direct flagship work. Lead integrated campaigns, product launches, brand films and major announcements from concept through delivery.
Shape the product experience. Partner with Product and Design so marketing, onboarding and in-product moments feel like one brand.
Make trust visible. Translate security, privacy and identity concepts into clear, human storytelling for consumers, government partners and enterprise buyers.
Partner across the business. Work with Marketing, Communications, Sales, Legal and Compliance to align creative to business goals and regulatory requirements.
Manage agencies and partners. Select, brief and direct external studios, production companies and freelancers, and hold them to the same standard as the in-house team.
Run the creative operation. Own budget, resourcing, workflow and quality control so great work ships on time.
Measure what works. Use testing, audience insight and performance data to improve creative decisions without flattening the idea.
What you'll bring
Qualification
IDMe offers comprehensive medical$201
Preferred
Experience in regulated or public-sector-adjacent industries, or in consumer products with a large and diverse audience.
Background in both in-house and agency creative leadership.
Experience with accessibility-first design and plain-language communication.
A point of view on how AI is changing creative work, and how to use it responsibly.
The annual base salary listed does not include a company bonus, incentive for sales roles, equity and benefits which will be determined based on experience, skills, education, relevant training, geographic location and role.
IDMe offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.
Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job related factors.
