Senior Manager, User Acquisition (Performance Marketing)

Required

• Three criteria are essential and will be assessed first.
• Essential: strong, hands-on paid media and platform experience. You have personally built, launched, and optimised campaigns in major ad platforms (e.g. Meta, Google/UAC, TikTok, Apple Search Ads, Snapchat, programmatic/DSPs) and are fluent in bidding, budgets, audiences, creative testing at scale, and measurement setup.
• Essential: a proactive diagnostician. You spot performance shifts before they escalate, trace them to root cause (platform, auction, creative, tracking, product, or market), and move to corrective action without waiting to be asked.
• Essential: experience managing large global budgets. You have owned and optimised paid acquisition budgets in the $10 to $20+ million range across multiple regions, with accountability for pacing, efficiency, and quality at that scale.
• 6 to 9 years in performance marketing / user acquisition, with the majority in hands-on platform roles.
• Experience managing multi-channel, multi-market portfolios.
• Comfortable presenting to senior leadership: you deliver weekly executive-level business reviews for your regions, clearly communicating what's working, what's not, and what's next.
• Strong commercial judgment and comfort making decisions with imperfect information.
• Highly organised and able to manage complexity without slowing down.
• Data-driven and analytical, with high standards and a bias toward action.
• What Success Looks Like
• Strategy is translated into clear, effective execution.