Braze GTM Enablement Manager at Braze to run internal product enablement processes and deliver hands-on enablement sessions for technical customer-facing teams. Manage enablement content aligned with product releases.
Responsibilities
As a Product Enablement Manager, you'll make sure Braze's most technical customer-facing teams fully understand our product. This job has two main work streams. You'll run the internal process for building product enablement, taking each project from intake to launch so content is accurate, on time, and matched to the release calendar. You'll also run deep, hands-on enablement sessions for Technical Account Managers (TAMs), Technical Architects (TAs), Support, and Solutions Consultants (SCs), so they can design, troubleshoot, and position Braze with confidence.
Project Management
Design and own the end-to-end process for building internal product enablement: intake, prioritization, scoping, timelines, SME coordination, content review, and launch
Line up enablement deliverables with the product release calendar so technical teams are ready before features reach customers
Coordinate across Product, Engineering, Product Marketing, Documentation, and the broader Enablement team so everyone knows who owns what, what's due when, and what's been approved
Build and maintain repeatable templates, workflows, and tracking (e.g., Jira, or Claude) that make the build process scalable and visible to stakeholders
Share status, risks, and tradeoffs with stakeholders early, and adjust priorities quickly when launches or business needs change
Technical Product Enablement
Design and deliver deep, hands-on enablement sessions (labs, workshops, live demos, and troubleshooting walkthroughs) built around the day-to-day work of TAMs, TAs, Support, and SCs
Create and maintain resources such as technical FAQs, reference architectures, sandbox exercises, recorded deep-dives, and certification paths, working with SMEs in Product, Engineering, and Product Marketing
Run regular needs assessments with technical team leaders to find knowledge gaps, recurring escalation themes, and support case trends, then turn them into targeted enablement
Measure impact with assessments, certification completion, survey feedback, and operational data (e.g., ticket deflection, time-to-resolution, escalation volume, technical win rates), and use the results to improve programs
Qualification
Strong hands-on knowledge of APIsStrong relationship management skillsAnalytical skills to assess dataExperience with LMS platformsModerate travel requiredBusiness-fluent English is essential
Required
3+ years of experience in technical or product enablement, with a strong track record of designing and delivering advanced technical training and project management
7+ years of combined experience in a technical customer-facing or product role (e.g., Technical Account Manager, Technical Architect, Solutions Consultant, Technical Support, Sales Engineer, or Product)
Strong hands-on knowledge of APIs, SDKs, data integrations, and common programming concepts. You're comfortable going deep with highly technical audiences
Experience with Braze or another customer engagement platform; experience with mobile/web SDK implementation is a strong plus
Proven program and project management skills, including running multi-stakeholder content development cycles against fixed launch dates
Ability to simplify complex technical concepts without losing accuracy, and to tailor content for different technical roles
Strong relationship management skills, with credibility among engineers, product managers, and technical team leaders
Analytical skills to assess data, find trends, and turn insights into actionable enablement
Experience with LMS platforms, sandbox/lab environments, and content authoring tools is a plus
A Bachelor's degree in a relevant field or equivalent practical experience
