Later Influencer Marketing Account Lead at Later to drive strategic client partnerships and deliver influencer marketing programs. Own key accounts, lead cross-functional execution, and ensure measurable business impact.
Responsibilities
Later is seeking an Account Lead to drive strategic client partnerships and deliver best-in-class influencer marketing programs. In this role, you’ll own the success of key accounts, shaping integrated strategies, leading cross-functional execution, and ensuring every campaign delivers measurable business impact.
Lead the development of influencer marketing strategies that align with client objectives and deliver measurable ROI.
Build and nurture senior client relationships, positioning Later as a trusted strategic advisor.
Facilitate strategic business reviews and campaign reporting that translate performance into actionable next steps.
Identify expansion and upsell opportunities within accounts, partnering with Sales and Strategy to grow revenue.
Contribute to RFPs and new business pitches by bringing client insights and proven campaign expertise.
Technical / Execution
Oversee execution of multiple influencer campaigns from kickoff to wrap, ensuring quality, compliance, and measurable impact.
Guide Account Managers in managing day-to-day client communications and executional tasks.
Own campaign budgets, timelines, and deliverables, ensuring projects are on track and aligned with client commitments.
Ensure campaigns meet FTC guidelines and platform standards while maintaining creative excellence.
Monitor campaign KPIs, surface insights, and recommend optimizations to improve performance.
