Upgrade Demand Generation Manager at Upgrade owns strategy and execution of demand generation campaigns for Auto business across multiple channels. The role involves cross-functional collaboration to drive pipeline growth and revenue impact.
Responsibilities
Own demand generation strategy for Auto across PPC, email, content, events, and web
Refine the GTM, messaging, and value proposition for each business, aligned to ICP and buyer personas
Optimize lead acquisition, conversion, and pipeline velocity, and manage and improve MQL quality and performance
Partner with Account Executives, Partnerships, and Sales leadership to brainstorm, align on, and launch campaigns, including sales incentives, competitions, and referral programs
Refine nurture journeys and build segmentation strategies in HubSpot, Salesforce, and Outreach
Lead campaigns end to end (strategy, execution, measurement), defining success metrics and setting a clear reporting cadence
Work cross-functionally to move campaigns forward: Design tickets within the sprint cycle, Lifecycle requests, and early Legal, Compliance, and bank review
Oversee website strategy and optimization, ensuring alignment with campaign messaging, ICP targeting, SEO best practices, and conversion rate optimization
Build performance dashboards and attribution reporting tied to revenue outcomes, working with Data and Sales Ops partners across Heap, Google Analytics, Salesforce, and Tableau
Manage the demand generation budget and track program spend against results
Continuously test and optimize campaigns for efficiency and effectiveness
Use AI-enabled tools when helpful to streamline content development, summarize insights, and improve workflow efficiency, so we can move quickly without sacrificing quality
Qualification
Experience with OutreachExperience with partnerFamiliarity with website strategy
Preferred
Experience with Outreach, Heap, or Google Analytics.
Experience partnering with Legal and Compliance on marketing review in a regulated environment.
Experience with partner, referral, or sales-incentive programs.
Familiarity with website strategy, SEO best practices, and conversion rate optimization.
