Serval Senior Field Marketing Manager, Public Sector at Serval responsible for building and running a field marketing program for the Public Sector segment. Own event strategy, budget, and pipeline generation working closely with sales.
Responsibilities
This is a hands-on role. Many public sector buyers can't accept hospitality, so you will build the briefings, point-of-view pieces, and sessions that earn their attention, and you will be in the room when Public Sector AEs follow up.
You turn Public Sector event spend into qualified pipeline and closed deals, and you do it alongside your sales team.
Own the Public Sector field marketing strategy. Build the annual calendar around the federal fiscal year and state budget cycles, set the budget split and pipeline targets with the Head of Public Sector.
Run Public Sector programs in and around DC in formats that fit government attendees: educational and mission briefings, industry days, roundtables, executive breakfasts, tech demo days, and webinars with no hospitality or pay-your-way meals, plus partner events with integrators and contractors.
Choose and execute third party public sector conferences and summits (AFCEA TechNet Cyber, AWS Summit Washington DC, the Billington Cybersecurity Summit, and ACT-IAC or GovExec programs), including sponsorship, speaker placement, booth, and ancillary events.
Partner with Public Sector AEs on account based plays: target account lists, invitations, pre-event outreach in Amplemarket, and follow-up within 24 hours.
Work with Serval's legal or compliance contact to review every event, invitation, and gift or swag item that involves government attendees before it goes out.
Build the sales resource doc for every event so reps know the goal, the attendees, the talk track, and the follow-up plan, and turn what works into playbooks.
Build co-marketing with key partners (resellers, distributors, systems integrators, and contract-vehicle holders) to co-host events and extend reach into agencies.
Track registrations, attendance, meetings, pipeline sourced, and pipeline influenced, and report on what worked and what to cut.
Qualification
A builderCareful by habitA doer5 or more years in field marketingStrong event executionA plus
Required
A builder. You see a blank playbook as an opening, and you'd rather write the first version than wait for one.
Careful by habit. You know the gift and ethics rules cold, and you design programs that stay inside them without slowing Sales down.
A doer, not a delegator. You're equally comfortable building a Salesforce report, negotiating with a conference organizer, or assembling signage the night before an event.
We are looking for someone who has marketed to the public sector market before and knows how its buyers, calendars, and rules differ from commercial.
5 or more years in field marketing, events, or ABM, with at least 2 years running programs whose main audience was the public sector (federal, state, or local) or a regulated segment, not occasional public sector work inside an enterprise role.
Strong event execution: vendors, budgets, contracts, logistics, registration, follow-up workflows, and ROI dashboards, and a calm head when plans change on the day.
Deep working knowledge of the rules for engaging government employees: gift and widely attended gathering limits (5 CFR 2635), procurement integrity, fiscal year timing, and contract vehicles, with a track record of building programs that stay inside them.
Fluency with Salesforce and an outreach tool such as Amplemarket, and comfort building simple reports on your own.
A plus: IT, security, identity, or AI software experience.
A plus: an existing clearance, or the ability to obtain one, and relationships with public sector associations and trade groups.
A plus: experience at a high growth startup where you built the process rather than inherited it
