Babylist Senior Experiential Producer at Babylist leading experiential programming and event production at the Los Angeles showroom. Owns event concept, logistics, vendors, budget, and execution.
Responsibilities
Babylist is looking for a Senior Experiential Producer to lead the charge in defining experiential programming at our Los Angeles showroom. You’ll produce in-showroom activations that support our community, including panel discussions with experts in our education space, pop-ups with our brand partners, and events that support upcoming launches.
We’re looking for a no-ego senior producer who loves dreaming up the “How about we...” just as much as building the logistics behind it. You’re a master of spreadsheets, you have a roster of LA vendors you can call, and you’re a creative at heart who has always felt that experiential marketing is your calling.
About Our Showrooms
Getting ready for a baby is a lot. Our showrooms are where expecting parents walk in unsure and leave feeling confident. They get hands-on with the strollers, car seats, cribs, and gear on their registry, take classes with our experts, and meet the brands they’ve been hearing about. Creators and celebrities stop by, and our partners host community events and activations throughout the year.
Overview of Role
This is a temporary 6-month engagement with the opportunity to extend based on events we have on our calendar. You’ll take a loose brief and own it end to end: concept, creative, vendors, budget, and show-running inside our Los Angeles showroom. You own how each individual event is conceived and brought to life. Expect several events moving at once, each at a different stage, from early concept through post-event recap.
This is a hybrid role based out of Los Angeles with required presence at the LA Showroom at least 3 days a week with the occasional weekend. On event days, hours could stretch earlier and later to cover load-in (as early as 7am) and breakdown (as late as 9pm), but that’s specific to event days, not the norm.
Events You’d Be Responsible For
You’ll be expected to be on site for the events you produce, which include:
Venue rentals: Partner-rented activations hosted in our owned-and-operated event space. You serve as the primary venue point of contact, leading walkthroughs, sharing our approved vendor list, and handling the logistics that let the outside team produce smoothly on their own. For back-to-back events, you’ll make sure load-in and breakdown go seamlessly.
Registry Weekend: Babylist’s signature two-day consumer event welcoming approximately 2,000 people to our showroom, featuring approximately 8–10 brand partners, educational programming, product demonstrations, gifting, food and beverage, and immersive guest experiences.
Partner-sponsored showroom experiences: Custom events featuring branded storytelling, product education, curated guest experiences, décor, food and beverage, gifting, and influencer programming, including social impact events.
Qualification
Comfortable leading strategyAble to originate the concept yourselfNaturally reaching for AI in your workHow You’ll Make an Impact
Required
Comfortable leading strategy, concepting, and production of an event, start to finish. This isn’t a role where someone else hands you the concept.
Deeply plugged into the brand activation and experiential world. You know what the coolest brand activations look like, you know what’s trending, and you have impeccable taste to bring it to life.
Able to originate the concept yourself. You can build a mood board and a full concept deck from scratch, not just execute someone else’s vision.
Experienced producing design-driven brand experiences and pop-ups. You know the process of turning a brief into a full-blown event, from décor to negotiating with vendors to custom fabrication.
Able to run large and small-scale event productions. You’re just as comfortable executing a 500+ person event at the Babylist Showroom as back-to-back 10–15 person influencer gatherings on consecutive weekends.
Comfortable holding several events at overlapping stages at once (one in planning, one in production, one in recap) without dropping a thread.
Experienced building and managing vendor budgets (catering, rentals, florals, fabrication, AV, photography) and keeping production on time and on budget.
Naturally reaching for AI in your work. At Babylist, every team uses AI daily. You’re already using it to move faster and improve your output, and you stay curious about what’s coming next.
How You’ll Make an Impact
Set the strategy and concept for individual events (mood boards, decks, layouts, décor, spatial planning), then produce them yourself, concept through strike.
Produce Babylist’s signature Registry Weekend events in Los Angeles and lead partner-sponsored showroom experiences, from 15-person influencer gatherings to 500+ person multi-programming events.
Serve as the primary venue point of contact for partner-rented activations in our owned-and-operated space.
