Novig Head of Product Marketing at Novig owns the product narrative and leads go-to-market launches for sports prediction market products. They manage lifecycle marketing and design promotions to drive user acquisition and engagement.
Responsibilities
As our Head of Product Marketing, you’ll own the story behind Novig: what we say, who hears it, and why they join. You’ll set positioning for a category most fans are still figuring out. You’ll run go-to-market for every release, building and branding the promotions that bring fans in and keep them trading, and lead our Lifecycle Marketing team. You’ll sit with Product, Analytics, and Brand where launches get decided.
Qualification
You own the product narrativeYou lead every launchYou build promotions that move numbersYou lead Lifecycle MarketingYou test constantlyYou keep everyone on one storyYou know sports fans coldYou write sharply
Required
You own the product narrative. You set Novig’s positioning and messaging, and you can explain a prediction market to someone who’s never traded one.
You lead every launch. You take each release from plan to post-launch read-out, and you know what worked and why.
You build promotions that move numbers. You design offers that drive acquisition and engagement, and you understand the incentive economics underneath them.
You lead Lifecycle Marketing. You manage the team across email, push, in-app, and SMS, and you make every marketer on it better.
You test constantly. You run A/B tests across messaging, promotions, and lifecycle. You know when a lift is real, and you act on it.
You keep everyone on one story. You partner with Product, Analytics, and Brand on every launch. Customer Experience knows every promotion, feature, and incentive before it goes live.
You know sports fans cold. You’ve also marketed to retail traders or investors.
You write sharply. You skip the jargon and sell the benefit, not the feature.
