Own the lifecycle marketing strategy for your audience — define the channel mix, set the prioritization framework, and ensure every communication delivers clear value to the target user

Build and manage an experimentation program that drives measurable impact — from ideation through results, with a clear point of view on what to test

Partner with Engineering, Product, and Data Science to unlock new platform capabilities, influence roadmaps, and push beyond out-of-the-box tooling

Own performance reporting — define metrics, experimentation setup, and share results and next steps with stakeholders and leadership

Drive creative strategy — brief, review, and iterate on assets across email, push, SMS and in-app with a strong feedback loop with designers and copywriters

Apply behavioral science frameworks to inform message sequencing, timing, and incentive design

6+ years in growth marketing. You've owned a full lifecycle marketing program from the ground up — not just executing campaigns, but building strategy from high-level goals and managing a prioritized roadmap

Strong SQL skills required — you’re comfortable pulling and QA-ing your own data and don't wait on a data partner to answer basic questions. We will test for this.

You have a system for experiment prioritization — impact scoring, clear success metrics, and a track record of knowing when to deprioritize based on business needs

You can take complex experiment results and translate them into clear takeaways for audiences who aren't steeped in growth marketing

You've worked cross-functionally to advocate for your priorities and build alignment without having direct authority

You write tight creative briefs and give feedback that is specific and actionable for designers and copywriters

Growth Marketing Manager, Lifecycle

Responsibilities

Qualification

Required

Preferred

Benefits

Company

Lyft

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