Senior Product Marketing Manager - Data & Customer Context
REMOTE - UScontract
Remote
senior
$148k–$194k
H1B: yes
Iterable Senior Product Marketing Manager at Iterable owning the narrative for data and customer context capabilities. Shape positioning and messaging for data platform powering intelligent, personalized customer engagement.
Responsibilities
Own the Narrative
Define and evolve the narrative for Iterable's customer context capabilities, articulating how our data foundation enables more intelligent personalization and agentic experiences, and why we win there.
Shape Iterable's positioning around context engineering, translating how we connect, structure, and activate customer data into a differentiated story about what AI and agents can accomplish with richer customer context.
Translate deep technical understanding of how our data platform works into customer value that resonates with both technical practitioners and business decision-makers.
Craft bold, narrative-driven messaging and positioning that connects data platform innovation to tangible customer value
Write launch messaging for data platform releases, and contribute data platform messaging to Tier 1 launches so it ladders back to the flagship story
Partner with the team on launch content and campaigns for your portfolio, ensuring every asset ladders back to the launch narrative rather than drifting into its own
Launch & Go-to-Market
Own product launch strategy and execution for data platform products from concept to market
Define launch tiering and work with product team to align on the go-to-market plan
Establish product success metrics, analyze performance, and use insights to shape future GTM strategy
Market Intelligence
Qualification
Strong storytellingMarket awarenessSalesRecruitment DisclaimerPlease be aware that Iterable
Required
6+ years in product marketing at a B2B SaaS company, with significant experience leading or contributing to Tier 1 product releases. Background in data infrastructure, data warehousing, iPaaS, automation, or similarly technical B2B SaaS; martech experience is a plus.
1–3 years of experience marketing AI-native or agentic products, with a clear understanding of how data provides the context that AI models and agents depend on
Strong storytelling: a track record of shaping the "why" behind a launch and translating it into messaging that sells
Deep technical understanding of data architecture, including APIs, SDKs, pipelines, integrations, and data warehouses, with the ability to translate it into clear, differentiated customer narratives
An AI-forward PMM who uses AI tools in creative, non-obvious ways across research, messaging, and content development
Comfortable partnering closely with Product, Engineering, and GTM leaders, with sound independent judgment
Market awareness, pipeline, and revenue influence across data platform launches
Adoption and expansion of data platform capabilities across the customer base
Sales, analyst, and customer recognition of Iterable's data platform story
