Nooks Content Lead at Nooks to own editorial strategy and build a content program that educates revenue leaders on AI-powered sales agents. Produce original research, guides, and technical writing to drive pipeline and brand authority.
Responsibilities
Own our editorial strategy
Set the content strategy and editorial calendar for Nooks, built around our point of view on revenue agents and the agent-era sales org
Decide what we publish, for which audience and why, across the blog, newsletter, guides, research and video
Hold a high bar for every piece, so our content reads as sharp and opinionated rather than generic
Create content that drives pipeline
Produce flagship demand content, including guides, original research, benchmarks and white papers, that gives buyers a reason to raise their hand
Partner with Growth Marketing to turn that content into offers for paid, email and webinars, and track how it converts into S0s
Build content for each stage of the buying journey and each segment, from first touch to the business case
Tell the story of what we're building
Partner with Product Marketing on launch content, customer stories and the narrative behind major releases
Work with Nooks Research and Engineering to publish technical writing that shows how our agents work and what we're learning
Help our executives publish bylines, essays and thought leadership in their own voice
Qualification
The ability to work with productExperience building a research reportExperience ghostwriting for executivesEqual Employment Opportunity StatementNooks does not discriminate in hiring
Required
6+ years of experience in content marketing, editorial or journalism, including leading content strategy at a B2B technology company
A portfolio of work you've written and edited that shows a clear point of view and a high bar for quality
A track record of content that drove measurable demand or pipeline, not just traffic
Experience running an editorial calendar and managing freelance writers or agencies
The ability to work with product, engineering and research teams to turn complex technical topics into clear, compelling stories
Comfort writing for senior business buyers, especially sales, RevOps and GTM leaders
Curiosity about AI and daily use of AI tools in your own work
Preferred
Experience building a research report, benchmark or flagship publication from scratch
Experience at an AI or fast-growing SaaS company during a category-creation moment
Experience ghostwriting for executives
Equal Employment Opportunity Statement
Nooks is an equal opportunity employer committed to fostering a diverse and inclusive workforce. We believe in providing equal employment opportunities to all individuals regardless of race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law.
Nooks does not discriminate in hiring, promotion, compensation, or any other employment practices, and we are committed to ensuring a workplace that is free from discrimination, harassment, and retaliation. We encourage individuals from all backgrounds to apply and join our team.
