Blueprint CRM Solutions: Translate customer journey maps and lifecycle strategies into technical SFMC blueprints, including data flows, entry sources, decision logic, and channel orchestration.

Architect Marketing Cloud Data Models: Design and maintain data extensions, relational data models, sendable and non-sendable structures, and Contact Builder attribute groups that support segmentation and personalization at scale.

Build and Optimize Journeys: Develop multi-step, multi-channel journeys in Journey Builder (email, SMS, push, advertising audiences), using decision splits, engagement splits, wait logic, and goals to drive measurable outcomes.

Automate Data and Campaign Operations: Build Automation Studio workflows for data imports, SQL query activities, filters, file transfers, and scheduled sends; monitor automations and resolve failures quickly.

Develop Personalized Campaigns: Code dynamic, responsive email and landing page templates with HTML, CSS, AMPscript, and SSJS; build reusable Content Builder templates, content blocks, and modular design systems.

Integrate Platforms and Data: Configure and support integrations using SFMC REST and SOAP APIs, Marketing Cloud Connect (Sales/Service Cloud), and third-party systems such as CDPs, e-commerce platforms, and analytics tools.

Ensure Quality and Governance: Own QA, testing, and deployment standards for journeys and campaigns; document builds, naming conventions, and data dictionaries; uphold deliverability, consent, and privacy requirements (CAN-SPAM, GDPR, CCPA).

Lead and Advise: Serve as the SFMC technical SME for client and internal teams, mentor junior developers, scope and estimate builds, and support pitches with solution architecture recommendations.

Measure and Improve: Set up tracking and reporting for journey performance, partner with analytics teams on A/B tests, and iterate builds to lift engagement, conversion, and retention.

SFMC Developer

Responsibilities

Qualification

Required

Benefits

Company

Jellyfishcareers

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