Attentive Paid Social Senior Specialist at Attentive manages and improves a high-impact paid social program focused on LinkedIn. The role involves planning and executing tests to optimize campaign performance and support pipeline generation.
Responsibilities
We’re looking for a Paid Social Senior Specialist to run and improve a high-impact paid social program that helps turn awareness into pipeline for Attentive.
You’ll manage the day-to-day execution of an established LinkedIn program with meaningful investment behind it, while bringing a point of view on how to improve performance and where to test next. You’ll plan and execute tests across audiences, creative, formats, messaging, and funnel stages, then evaluate the results and apply what you learn to strengthen campaigns and business outcomes. You’ll also help test additional paid social channels and iterate on demand paths across platforms to identify where we can reach and convert the right audiences most effectively.
Your work will span the customer journey, from building awareness and amplifying thought leadership to generating demand and supporting pipeline. You’ll work closely with Demand Generation, Sales, Brand Social, Creative, Content, Product Marketing, Marketing Operations, Analytics, and our platform partners to execute campaigns, share insights, and improve how paid social supports our go-to-market goals.
This role is a strong fit for someone with a creative eye and a performance mindset. You’ll bring ideas for reaching the right audiences, use data to understand what’s working and why, and make clear recommendations about what to optimize, test, or change next.
This role is hybrid from NYC with an expectation to be in office from Tuesday-Thursday weekly.
What you’ll accomplish
Own and evolve our paid social strategy
Own paid social strategy, execution, budget, testing, and performance, with LinkedIn as a core channel to start.
Build strategies across the funnel that support brand, demand generation, pipeline, and revenue goals.
Manage a meaningful media investment and continually evaluate where to scale, refine, or shift spend.
Translate broader go-to-market priorities into creative paid social campaigns and programs.
Stay close to new platform capabilities, formats, AI tools, and industry developments, bringing the most useful ideas into our program.
Qualification
4+ years of experience in paid social
Required
4+ years of experience in paid social, digital marketing, or B2B performance marketing, with demonstrated ownership of campaigns and measurable business results.
Deep hands-on experience with LinkedIn Campaign Manager; experience with additional paid social platforms is a plus.
Experience managing paid media budgets and making investment decisions based on business outcomes.
A strong understanding of B2B audience strategy, account-based marketing, retargeting, suppression, and full-funnel media.
Strong analytical skills and the ability to connect media performance to pipeline and revenue.
Experience building structured testing programs across audiences, creative, messaging, offers, and formats.
Strong campaign management skills and close attention to detail.
A creative and analytical mindset—you enjoy developing fresh ideas, digging into data, spotting patterns, and turning insights into better campaigns.
Strong communication skills and enthusiasm for partnering across Sales, Creative, Content, Analytics, and Marketing Operations.
Experience working with CRM and marketing automation data; Salesforce and HubSpot experience is preferred.
Experience using AI tools to uncover insights, improve creative and campaign optimization, and reduce manual work, along with an interest in emerging technologies and how they can improve the way marketers work.
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
