Coinflow Strategy Manager at Coinflow responsible for identifying new verticals and product lines, proving market fit, and creating repeatable sales playbooks. Collaborates with product, sales, partnerships, and marketing teams.
Responsibilities
Coinflow moves money for businesses the old payments playbook wasn’t built for: marketplaces paying out across borders, fintechs settling in stablecoins, platforms that need funds the same day. That list keeps growing. New trends like agentic commerce are creating new kinds of merchants, and we want to reach them first. This role exists to find the next verticals and product lines, prove we can win them, and hand the sales team a playbook that works. You’ll report to the Head of Strategy and work with product, sales, partnerships, and marketing every week.
You'll do the research, outreach, and deal work that turns a vertical thesis or a new product into live merchants, then write the playbook so the sales team can repeat it. Expect about two thirds of your time on go-to-market and product. The rest flexes across company strategy, planning, and corporate development as priorities shift.
This is a generalist seat with a lot of range. The right person wants to be in merchant and partner conversations, not just analyzing them, and is comfortable carrying several different projects in the same week.
New Vertical and Geography Go-to-Market: Research and map new merchant categories and geographies, form the thesis on where Coinflow wins, build target lists and messaging, and run license, outbound, and partnerships motions. Track what works and turn it into playbooks the revenue org can run on their own.
Product Strategy: Partner with our Head of Product on strategy, roadmap, and distribution for new product lines such as card issuance, agentic payments, and BNPL: market mapping, customer interviews, positioning and collateral with product marketing, and deciding which customers to sell to first.
Strategic Deals and Partnerships: Step into early merchant, platform, and referral partner conversations: discovery, RFPs, pricing and deal structure, and follow-through. Help stand up the partnership channels that open a new vertical.
Market and Competitive Intelligence: Keep a current read on competitors, pricing moves, regulatory changes, and what we hear at conferences and on calls, and turn it into talk tracks and a point of view the team can use, not just a report-out.
Measurement: Build the reporting that shows where each new vertical and product line stands, and use it to decide what to double down on and what to drop.
Company Strategy and Corporate Development: Contribute to quarterly OKRs, company metrics, and board and investor materials, and support evaluation of investments, acquisitions, and joint ventures: sourcing, diligence, and modeling.
The measure of success is simple: live merchants and real volume in high value verticals, geographies, and product lines. Decks and announcements don't count.
Qualification
4 to 7 years in strategyComfortable talking to foundersStructured thinker who writes clearlyData-fluentBased in Chicago or New YorkPayments backgroundExposure to investments
Required
4 to 7 years in strategy, consulting, banking, venture, product, or go-to-market, ideally at a fintech or payments company
You've taken an idea from research to the market: built the list, done the outreach, sat in the conversations, and measured what worked
Comfortable talking to founders, merchants, and partners, not just analyzing them
Can explain payments concepts like interchange, settlement, and virtual cards to a CFO, and talk through API design with an engineer
Structured thinker who writes clearly; you can turn a dozen calls into a one-page point of view
Data-fluent: at home in a CRM and spreadsheets, and able to build your own reporting before formal infrastructure exists
Thrives with a broad scope and shifting priorities, and can hold several projects at once without dropping any
Based in Chicago or New York, or willing to relocate
Preferred
Payments background, whether at a payment service provider, acquirer, or payments-focused fintech, with working knowledge of acquiring, card issuance, payouts, stablecoins, or embedded finance
Experience working with sales and product teams on a product launch or a new-market entry
Hands-on with AI tools and automation for research and outbound; we use them heavily
Comfortable in data analysis tools and coding languages (e.g. SQL, Python), or able to get there quickly
Exposure to investments, M&A, or partnership diligence
