Responsibilities

Provides strategic direction and inspirational leadership to the marketing organization, accountable for the neffy® brand strategy and annual brand plan. Leads a core strategy centered on driving healthcare provider (HCP) behavior change, developing and executing HCP strategies, messaging, and programs that increase prescribing and adoption of neffy® across priority specialties and segments. Leads a precise, consumer strategy, deploying targeted, data-driven campaigns that reach the highest-value patient and caregiver audiences. Also responsible for complementary patient and caregiver programs. Leads the full marketing mix, including omnichannel and digital programs, by fully leveraging external agency partners and effectively partnering with the promotional review committee. Ensures brand plans are insight driven, enable competitive differentiation, and deliver an exceptional customer experience. Establishes clear brand performance tracking and diagnostics, applies advanced analytics to inform decisions, and rapidly develops action plans for course correction. Partners with Sales to ensure brand strategy translates into effective field execution, and with Market Access on pricing, contracting, and payer strategy.
Serves as the lead for integrated new product planning across the company's development assets, with initial focus on the CSU asset and expanding as the portfolio grows. Works in close partnership with the Chief Medical Officer, who leads clinical and development strategy, serving as the commercial counterpart to ensure the development program and the commercial strategy are built together and remain aligned from early planning through launch. Translate development decisions into commercial implications and brings market, payer, and competitive insight into development planning so that study design, endpoints, and label strategy reflect what will differentiate the asset in the market. Leads coordination across Clinical Development, Medical Affairs, Regulatory, CMC, Market Access, Commercial Operations, and Finance to develop the integrated project plan for each asset, ensuring the asset strategy is sound, milestones are established, and timelines are hit. Develops the target product profile, positioning, segmentation, launch archetype, and pre-launch roadmap for each asset. Defines market opportunity, patient journey, treatment pathways, and payer dynamics, and identifies where the company can win. Develops commercial assessments that inform go/no-go decisions and portfolio prioritization. Applies the same integrated leadership to assets the company may acquire or in-license, partnering with Business Development on commercial evaluation and due diligence, and leading integration of acquired assets into the development and commercial plan
Working with the Chief Commercial Officer and in collaboration with the Director of Alliance Management, serves as the commercial lead for ARS Pharmaceuticals’ ex-US supply partners for neffy® (marketed as EURneffy® in Europe and under local trade names in other territories). Acts as a strategic thought partner to these partners, sharing and gathering insights and ideas for growth. Leverages data and learnings from tactics deployed in ex-US markets to identify approaches that could help shape progress in the U.S. and across the portfolio, and shares relevant U.S. learnings in return. Leads regular touchpoints and business reviews to exchange market insights, and coordinates with Supply Chain, Business Development, Legal, and Medical Affairs as needed to support productive partner relationships.
Leads the Public Relations and Advocacy team, setting the external communications strategy for neffy® and the broader ARS Pharmaceuticals portfolio. Builds and maintains strong relationships with patient advocacy organizations, professional societies, and other external stakeholders to elevate the patient and caregiver voice and strengthen the company’s reputation in the allergy community. Oversees media relations and corporate communications. Ensures community insight underpins marketing programs and is attuned to the needs of patients and caregivers affected by severe allergic reactions.
Manages the marketing, public relations and advocacy, and new product planning budgets to maximize return on investment, monitoring spend regularly and reallocating resources as needed to support business priorities.
Lead a highly productive and motivated team across marketing, public relations and advocacy, and new product planning. Builds leadership capability within the team, enhances employee engagement, and visibly leads with ARS Pharmaceuticals’ culture and values. Ensures all promotional, communications, and partner activities comply with company policies and applicable regulations, leveraging Legal, Regulatory, and Compliance guidance as needed.
Bachelor’s degree from an accredited college or university, preferably in business or life sciences; equivalent combination of education and experience will be considered. MBA or advanced scientific degree is preferred.
Minimum 20+ years of pharmaceutical/biotech industry experience, with at least 10 years in progressive marketing leadership roles and a strong track record of brand performance.
Demonstrated experience in new product planning, portfolio strategy, or leading cross-functional development teams, including shaping target product profiles and pre-launch plans.
Experience launching products, ideally with an emerging or startup pharmaceutical company, and leading successful HCP-focused brand strategies.
Experience working with ex-US or alliance partners to share insights and identify growth opportunities.

Sr. Vice President, Marketing & New Product Strategy at Arspharmaceuticalsoperationsinc · LumiJobs

Sr. Vice President, Marketing & New Product Strategy

Responsibilities

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Arspharmaceuticalsoperationsinc

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