Later Director of Creator Operations at Later responsible for owning systems and processes connecting creator acquisition, engagement, and support. Manage both sales-led and product-led creator outreach and engagement.
Responsibilities
Strategy and targets
Own the infrastructure behind creator acquisition and engagement across the sales-led and product-led motions, from first touch through activation and campaign participation.
Build the creator acquisition targets, and the forecast behind them, with the General Manager of Creator, so Creator Growth leadership has a number they can execute against and see coming.
Shape funnel strategy jointly with Creator Growth: they own the number and its execution, and you own the structure, the forecast, and the target model it runs on.
Own the roadmap for a consolidated creator engagement and tracking system, and decide what gets built and in what order.
Turn creator funnel data into decisions on where to put outreach effort, headcount, and automation.
Systems and integration design
Act as the primary integration designer between the creator product experience and the Success and Support teams that engage creators.
Partner with Product the way a product manager would: write the requirements for engagement flows, routing, and handoffs, and work with Engineering to ship them.
Own HubSpot as the system of record for creator marketing, engagement tracking, and the person-to-person outreach our Creator Success team runs.
Consolidate the creator outreach tech stack: assess each tool, retire the overlap, and make the remaining systems work from one shared record of each creator.
Own the budget for HubSpot and the other creator engagement tools, and decide where that spend goes as the stack consolidates.
