Partners only move the needle when the market sees us working together. We’re hiring Emergent’s first Partner Marketing Lead to own that: marketing to partners on why they should build with Emergent, marketing with partners to drive joint pipeline and revenue, and putting partners inside every part of our go-to-market.
We already have proof points to build on: your job is to turn those one-offs into a repeatable engine that hundreds of partners can plug into, and to use AI to run it at a scale a traditional partner marketing team couldn’t.
Market to partners. Build the partner value proposition, recruitment messaging, and partner-facing content that explain why Technology, Channel, and Service partners should work with Emergent.
Drive joint GTM and revenue. Plan and run co-marketing programs with Technology partners such as Anthropic, MongoDB, AWS, Stripe, and Shopify: webinars, joint launches, campaigns, case studies, and marketplace listings, each tied to pipeline and revenue targets.
Enable partner-led marketing. Package what works (event-in-a-box kits, co-branded templates, demo scripts, content libraries, MDF guidelines) so partners can run their own co-marketed events without us in the room.
Put partners into Emergent’s GTM. Work with Marketing, Growth, Sales, and Community, so partners show up in our campaigns, launches, events, hackathons, website, and lifecycle programs.
Rethink partner marketing with AI. Use agents and AI tools to personalize partner content, localize assets across 180+ countries, automate campaign ops, and build reference apps on Emergent itself.
Measure everything. Own partner marketing attribution and report sourced and influenced pipeline, signups, activation, and revenue by partner and program.
Manage budget. Run partner marketing and MDF budgets and hold partners to agreed commitments.
Qualification
5+ years in partnerA record of joint programs (webinarsComfortable drivingPartner marketing experience at an AIExperience running developer eventsWhat Success Looks LikeFirst 90 daysFirst 6 monthsWe believe in hands-on
Required
5+ years in partner, channel, alliance, or product marketing, with at least 3 years marketing with partners at a SaaS, developer, cloud, or platform company.
A record of joint programs (webinars, events, launches, campaigns) that produced measurable pipeline or revenue, not just impressions.
Experience building scalable programs partners run themselves: event kits, co-marketing playbooks, partner portals, or MDF programs.
Hands-on with AI tools and agents in your own workflow, with examples of how you used them to do more with less.
Strong writer and storyteller who can explain a technical product to SMB owners and to partner executives.
Comfortable driving, leading, and influencing without authority across Marketing, Sales, Product, and partner teams in a fast-paced, ambiguous environment.
Anchors every decision on joint customer success, not partner logo count.
Preferred
Partner marketing experience at an AI, developer platform, or SMB-focused company (for example, a hyperscaler, LLM provider, website builder, or commerce platform).
Experience with hyperscaler co-marketing programs and marketplaces (for example, AWS Marketplace or Google Cloud Marketplace).
Experience running developer events, hackathons, or community programs.
International or multilingual marketing experience.
What Success Looks Like
First 90 days: a partner marketing plan for the top Technology partners, one repeatable partner-led event kit in market, and baseline attribution in place.
First 6 months: partner programs contributing measurable pipeline and revenue, multiple partners running co-marketed events on their own, and partners built into Emergent’s marketing campaigns and launch calendar.
We believe in hands-on, hard work; there are no shortcuts. We expect rigor, transparency, and follow-through to drive impact with our partners. We also build with what we offer: we expect this team to use AI, agents, and Emergent itself to scale partnerships faster at a scale that wasn’t possible a few years ago. If you want a role where the process is already built and your job is to run it, this isn’t that role.
