Webflow Staff Product Marketer at Webflow responsible for leading messaging, strategy, and go-to-market initiatives for core platform parts. Collaborates cross-functionally to drive product adoption and shape user experience.
Responsibilities
Location: Remote-first (United States; BC & ON, Canada)
The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
United States (all figures cited below are in USD and pertain to workers in the United States)
Zone A: $191,000 - $239,000
Zone B: $176,000 - $222,000
Zone C: $160,000 - $201,000
Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)
$214,000 - $267,000
This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.
Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Application Information:
Application deadline: applications accepted on an ongoing basis until position is closed and filled
Qualification
Excellent communication skills (writtenAre naturally curious
Required
Have 5+ years of product marketing experience – an added bonus if you have experience managing and leading teams
Have a solid foundational understanding of web development concepts – including HTML, CSS and Javascript
Have experience with Webflow or similar web development technology
Have deep empathy for users and are able to adapt how you communicate to reach and engage your audience
Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging
Have a collaborative nature and exceptional interpersonal skills
Can connect technical concepts with user value and express it succinctly
You’ll thrive as a/an Staff Product Marketer, if you:
Love turning complex technical concepts into simple, thoughtful, and compelling stories in a visual manner
Are naturally curious, highly-proactive and a self-starter capable of independently leading several projects with limited direction
Enjoy looking ‘under the hood’ to understand how things work and turning one time initiatives into repeatable programs
Stay curious and open to growth — demonstrating a proactive embrace of AI, and actively building and applying fluency in emerging technologies to elevate how we work, drive faster outcomes, and expand collective impact.
