OpenAI Integrated Marketing Manager leading Consumer and Brand campaigns across LATAM for OpenAI, responsible for strategy, production, launch, and ongoing marketing programs. The role requires deep knowledge of LATAM consumers and culture.
Responsibilities
We’re looking for a hands-on Integrated Marketing Manager to lead Consumer and Brand campaigns across LATAM. The role is based in São Paulo and works closely with regional and global teams.
You’ll turn consumer and cultural insights into a clear brief and a distinctive creative idea that shows why ChatGPT matters in people’s everyday lives. You’ll lead the work from strategy through production and launch, and build ongoing marketing programs that keep the brand relevant from always on to major campaigns.
Define the audience, cultural insight, brand objective and role for marketing in each program.
Write clear creative briefs, guide concept development and give actionable feedback to internal creative teams and external partners.
Own integrated consumer campaigns from brief through launch and measurement. Give paid, owned and earned media, social, creators, partnerships and experiences partners distinct roles in bringing the campaign idea to life.
Develop locally originated campaigns and adapt global work for Brazil and other LATAM markets without losing the core brand strategy.
Build and run ongoing consumer marketing programs around cultural moments and everyday needs. Set priorities, clarify who owns the work and use each campaign’s learnings to improve the program over time.
Align local, regional and global partners on the campaign brief, channel roles and the decisions needed to deliver the work.
Work with Creative, Production, Comms, Media and regional teams to make decisions and deliver on time. Partner with Product Marketing and Growth when a campaign depends on product claims or activation.
Set campaign goals and a practical measurement plan up front, then use brand and channel results to improve the next round of work.
Manage campaign resources,external partners, budgets and production dependencies within agreed authority; make clear trade-offs and build forward plans that account for creative lead times and local market conditions.
12+ years of technology marketing experience across Brazil and Spanish-speaking LATAM. You’ve led major tech consumer brand campaigns and ongoing integrated marketing programs from brief through results.
Qualification
Deep knowledge of LATAM consumersPrior experience marketing AI productsWe are an equal opportunity employerFor additional information
Required
12+ years of technology marketing experience across Brazil and Spanish-speaking LATAM
Experience leading major tech consumer brand campaigns and ongoing integrated marketing programs
Deep knowledge of LATAM consumers, culture and media
Preferred
An established network of local creative, media, creator or cultural partners.
Prior experience marketing AI products, genuine curiosity about how people use AI, and enthusiasm for using it in your own daily life.
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
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