OpenAI The Audience & Content Growth Lead at OpenAI will build global content and education programs to engage SMB advertisers. This role involves creating compelling content and leading distribution strategies across multiple channels.
Responsibilities
We are looking for an Audience & Content Growth Lead to build the global content and education programs that inspire, inform and engage SMB advertisers.
This is a zero-to-one opportunity to shape how small businesses discover and understand advertising with OpenAI. You will turn customer needs, product capabilities and advertiser success stories into compelling content—from webinars and educational video series to case studies, industry-specific playbooks and creator-led programs.
Success means building an engaged SMB audience and helping businesses move from awareness to understanding, confidence and action.
Set the global SMB content strategy and editorial roadmap, grounded in customer needs, industry priorities, and advertiser maturity.
Create compelling customer stories, case studies, vertical playbooks, guides, videos, and thought leadership that make advertising accessible and actionable.
Launch repeatable education programs through webinars, expert sessions, workshops, and on-demand learning that help businesses get started and improve their advertising.
Grow audiences through owned, shared, and partner channels. Build distribution plans with web, social, growth, lifecycle, and regional teams.
Develop creator-, expert-, and customer-led programs that combine credible education, authentic storytelling, and relevant audience reach.
Scale programs across markets with regional teams. Adapt formats, languages, customer stories, and distribution to local needs.
Lead editorial planning, production, agencies, and creative contributors. Maintain quality, accessibility, and accuracy, using AI to support content creation, adaptation, and reuse.
Measure audience quality, engagement, learning, and advertiser action with Growth, Lifecycle, and Data Science. Use experiments and feedback to improve content and distribution.
You Might Thrive in This Role If You
Qualification
10+ years of experienceWorkplace & LocationSan FranciscoWe are an equal opportunity employerFor additional information
Required
10+ years of experience
Preferred
Bring experience with advertising platforms, marketplaces, or technology businesses serving SMBs.
Build on experience in advertiser education, customer advocacy, creator partnerships, or partner-distributed learning.
Draw on experience in both established technology organizations and startup or zero-to-one environments.
Workplace & Location
San Francisco, CA. This role requires a hybrid schedule with an in office requirement from Monday - Wednesday.
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.
