Sr Field Marketing Manager at Fireworks · LumiJobs

Responsibilities

This is a senior, high-impact role on Fireworks AI's Marketing team, central to our pipeline strategy and go-to-market motion. As a Senior Field Marketing Manager, you'll be a key architect of how we show up in the field, owning a mix of strategy, execution of our event and field programs, while helping establish the foundational infrastructure and playbooks that will scale the team.
If you're a passionate field and experiential marketer looking for an opportunity to create extraordinary in-person experiences and build from the ground up, this is your chance to create innovative events that directly shape Fireworks AI's brand experience on the West Coast or East Coast. You're not just running events — you're building a repeatable engine for pipeline and brand.
You'll collaborate closely with cross-functional stakeholders in sales and leadership to design experiences that accelerate deals and deepen customer relationships. You'll bring a strategic lens to audience segmentation, investment decisions, and program measurement, while also rolling up your sleeves to execute.
Develop Fireworks AI's east coast field marketing strategy, aligning program investments to sales priorities, pipeline goals, and key customer segments.
Conceptualize and produce end to end planning, execution, of hosted events including executive experiences, large-format educational events, trade shows, co-sponsored activations, and flagship user conferences.
Build pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and drive strong sales follow-up.
Partner with sales leadership on territory and account-level strategy, ensuring field programs reach the right accounts at the right moments in the buying cycle.
Track and report on program ROI to marketing and sales leadership, making data-driven recommendations on how we invest in field events to drive incremental business impact.
Mentor and provide guidance to junior field marketing team members as the function grows.
Skills You'll Need to Bring:
7+ years of field marketing or event marketing experience in B2B SaaS or B2B tech.
A passion for all things field and experiential marketing. You understand the purpose and place for every event type, from executive dinners to trade shows, and take pride in the details that elevate a good event to a great one.

Sr Field Marketing Manager

Responsibilities

Qualification

Required

Preferred

Company

Fireworks

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