Principal Visual Designer, Merchant at DoorDash · LumiJobs

Responsibilities

Restaurants are the heart of every neighborhood, yet most run on a patchwork of disconnected tools. We’re building DashOS, the operating system for the restaurant of the future. It’s one platform that connects delivery, in-store dining, reservations, and loyalty, across software, kiosk and POS hardware, and agentic experiences that take work off operators’ plates.
As Principal Visual Designer, you’ll set the look, feel, and identity of DoorDash’s merchant products. You’ll own the visual direction for DashOS and give merchants a recognizable identity across every surface, including hardware, where no design conventions exist yet. These products already work. Your job is to make merchants love using them.
Visual craft is the center of this role, and you’ll ship it yourself. You’ll prototype and use AI tools like Cursor and Claude to generate and refine UI, so your ideas reach production with full fidelity. You’ll also define the visual foundation of the design system (tokens, components, guidance, and examples) so designers, engineers, and AI tools all produce on-brand, high-quality UI. Engineering partners build and maintain the tooling, and you set the rules and the quality bar.
You’ll report to the Senior Director, Product Design for Merchant. This role is hybrid, with 1–2 days a week in a Design Hub.
You’re excited about this opportunity because you will...
Set the visual direction for merchant products across DashOS and bring multiple teams around a shared vision, so the work compounds instead of duplicating.
Ship high-craft interfaces with a clear point of view, turning complex, data-dense workflows into screens merchants can read at a glance in a busy kitchen or at the counter.
Own the visual foundation of the design system: define the tokens, components, usage rules and examples that both people and AI tools apply. Review generated UI against that bar, record what good looks like, and improve the system based on how teams actually use it.
Design for new surfaces. Create visual systems for points-of-sale, handhelds and agentic experiences where no existing paradigm applies.
Influence through the work. Earn trust with prototypes and shipped products instead of decks, and keep your prototypes production-ready.
Raise the bar across the team. Mentor senior designers, help close strong hires, and help people sharpen their sense of what to build and why.
We’re excited about you because...

Principal Visual Designer, Merchant

Responsibilities

Benefits

Company

DoorDash

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