Trueanomalyinc Senior Manager, Partnerships responsible for developing and activating partnerships that expand True Anomaly's reach and deliver lasting value. Owns partnership strategy, development, and execution across a range of partners.
Responsibilities
Partnership strategy and development
Develop and maintain a partnership plan aligned with marketing and organizational objectives, with clear criteria for the partners and partnership types that fit.
Identify, research, and prioritize prospective partners across categories, including:
Organizational partners: associations and mission-aligned organizations, such as the Space Force Association.
Brand and cultural partners: brands and organizations that bring cultural relevance and give us access to new audiences.
Other partners: other partners that support awareness, engagement, or demand.
Lead outreach and negotiation of partnership terms, deliverables, and timelines, working with legal and leadership on agreements.
Partnership activation and management
Manage the day-to-day relationship with partners and serve as the primary point of contact.
Plan and coordinate partnership activations such as co-marketing, content, social, email, events, and sponsorships, in coordination with the teams that lead each channel.
Track partner commitments and deliverables on both sides, and make sure agreements are honored.
Maintain a partnership calendar and pipeline, and keep stakeholders informed on status and next steps.
Qualification
Strong relationship-buildingCollaborative styleBachelor’s degree requiredQuality and fit of partnershipsAudience expansionPartnership performancePartner relationships
Required
5-7+ years of experience in partnerships, business development, brand marketing, sponsorships, or a related field.
Demonstrated success building and managing partnerships with associations, nonprofits, or brands.
Strong relationship-building, negotiation, and communication skills, with comfort engaging with senior stakeholders externally.
Experience planning and activating co-marketing programs across channels.
Strong organization and project management skills, with the ability to manage many relationships and deadlines at once.
Comfort with measuring results and reporting on performance.
Collaborative style, with experience influencing without direct authority across marketing, events, and program teams.
Interest in or familiarity with [the space, defense, and national security community / our industry] is a plus.
Bachelor’s degree required.
Preferred
Quality and fit of partnerships: a healthy mix of partners that fit our priorities, including mission-aligned organizations and brands that expand our cultural relevance.
Audience expansion: measurable growth in audience reach and engagement through partners, including new audiences.
Partnership performance: partnerships deliver the value agreed for both sides and are reported clearly.
Partner relationships: partners find us easy to work with, and strong relationships lead to renewals and new opportunities.
Timely and effective cross-functional execution: partnerships are integrated into campaigns and events and delivered on time.