Responsibilities

The Developer Platform is the fastest growing set of products in Cloudflare. As part of our explosive growth, we are looking for a Principal, Platform Storytelling to shape how developers, technical leaders, and the broader AI ecosystem understand our platform, and why they should build on it.
This is a high-impact, foundational individual contributor role within Developer GTM. You will connect individual products and technical breakthroughs into a compelling platform story, develop differentiated positioning, and bring that story to market through launches, executive voices, and content developers actually read. You will help articulate not just what we have shipped, but our point of view on where software development and AI infrastructure are going.
The right person has the product depth of a technical PMM, the writing instincts of an exceptional editor, and an intuition for how developer products earn attention and trust. You can move from a conversation with an engineer to a positioning brief to a keynote opening, and make each one better because you understand the others. As an early member of this team, you will have the autonomy to experiment, learn what resonates, and establish repeatable ways to turn our product momentum into market momentum.
Platform Positioning & Narrative: Develop the overarching positioning for Cloudflare’s Developer Platform. Make it clear who we are for and why our products are better together.
Product Launches & Adoption: Partner with Product, Engineering, Product Marketing, and Developer Relations to bring priority capabilities to market. Shape positioning, launch narratives, and audience-specific content that connect technical capabilities to real developer needs. Build momentum beyond announcement day, helping developers move from interest to trying, adopting, and expanding their use of the platform.
Executive Storytelling: Be a strategic writing and narrative partner to Developer Platform leadership. Develop keynotes, presentations, essays, and other executive communications that express a distinctive, technically grounded point of view. Help leaders explain where the market is going, what we believe, and how our products themselves deliver on those beliefs.
Writing & Editorial Direction: Write and edit platform narratives, long form content, web copy, and other external content. Establish a consistent voice without making everything sound the same. Know when a story needs a technical explanation, a sharp argument, a compelling demo, or fewer words. Build credibility through substance.
Sales & Partner Enablement: Translate platform positioning into compelling pitch narratives and competitive differentiation for field and partner teams. Partner with Customer Strategy & Storytelling to ground our claims in customer proof, and with enablement teams to make the strongest narratives repeatable.
Market & Developer Insights: Stay close to developers, customers, the field, and the rapidly evolving AI ecosystem. Understand what people are building, where they get stuck, and how they evaluate alternatives. Turn those insights into messaging and recommendations that inform product and GTM strategy.
Impact & Measurement: Establish success measures to evaluate whether our work improves message comprehension, earns relevant developer engagement, supports cross-product activation and usage, and helps the field win.
What Success Looks Like
Establish key relationships, use the products, consume an inordinate amount of content about our platform and the market, and listen to developers and field teams. You can explain where our story is compelling and where it breaks down. You’ve shipped your first meaningful piece of writing.

Principal, Developer Platform Positioning at Cloudflare · LumiJobs

Principal, Developer Platform Positioning

Responsibilities

Benefits

Company

Cloudflare

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