Principal Product Marketing Manager - Identity at Huntress Labs · LumiJobs

Responsibilities

As Principal Product Marketing Manager for Huntress Managed ITDR and ISPM, you will turn complex identity-security capabilities into clear, compelling reasons for customers and partners to choose Huntress. You will own the product story from positioning and messaging through launches, campaigns, and sales enablement, helping more businesses build identity resilience and respond with confidence when identity-based threats emerge. Our value of Perfect Imperfection will guide how you test ideas, learn from the market, and improve the story without waiting for every answer.
Develop and evolve positioning, messaging, and value propositions that clearly differentiate Huntress Managed ITDR and ISPM in the identity security market and connect them to how the Huntress Platform delivers identity resilience.
Create and guide content, campaign concepts, and launch materials that connect identity-security capabilities to the problems security teams and service providers need to solve.
Partner with Product Management to position our identity offerings, shape launch plans, and bring market insight into their product and roadmap strategy.
Serve as a product subject matter expert and evangelist externally in the market to help generate interest for Huntress
Develop sales enablement training and resources that help sellers explain identity risk, create pipeline, convert opportunities, and expand existing accounts.
Collaborate with Revenue Marketing and Brand to identify demand-generation opportunities and choose the programs and channels most likely to move the business forward.
Use AI in multi-step research, messaging, campaign, and enablement workflows, applying sound judgment to improve speed, quality, and relevance.
What You Bring To The Team:
You have 8+ years of product marketing experience, including meaningful experience in cybersecurity.
You understand identity-security concepts and technologies, including identity threat detection and response and identity security posture management, and can translate technical capabilities into useful, differentiated customer messaging.
You bring a strong understanding of the security industry, identity-based attacks, and hacker tradecraft, along with experience supporting MSP, channel-driven, or enterprise go-to-market motions.

Principal Product Marketing Manager - Identity

Responsibilities

Benefits

Company

Huntress Labs

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