Responsibilities

Attentive is building an industry-defining Marketing Agent: a unified, autonomous system that understands a brand’s business, decides who to message, when, and with what, and then acts. It builds on three years of advances in predictive audiences, personalization, and AI-generated creative, and it’s designed to deliver a step change in performance for thousands of enterprise brands.
Brands already trust Attentive with their customer data, and our models know their shoppers deeply. But marketers run their programs across many tools, and they’re asking to put that intelligence to work everywhere they reach customers, not only in Attentive. We’re looking for a Lead Product Manager to make that happen.
You’ll own the strategy for bringing the Marketing Agent to the marketing platforms brands already use. That means letting the agent decide and act inside those environments: building audiences, choosing the right moment to reach (or not reach) each shopper, recommending products, writing on-brand creative, and sending messages through each platform’s own channels. You’ll figure out the right way to connect, whether through APIs, MCP, or deeper integrations, and how to deliver Attentive-quality results wherever our customers work.
This is a new product line with its own SKU. You’ll set the strategy, sequence the bets, and partner closely with a dedicated engineering team and with design, ML, data science, and GTM. You’ll report to the Senior Director of Product leading the Marketing Agent. This role’s scope is built to grow, with a path to Principal Product Manager as the business scales.
This hybrid role is based in our New York office, with in-office collaboration Tuesday through Thursday each week.
What You’ll Accomplish
Define the strategy and roadmap for bringing the Marketing Agent to the platforms where brands already run their marketing. Be clear about what we’re building, for whom, why it will win, and what we won’t build.
Decide how the agent connects and operates in other environments, from APIs and MCP to deeper integrations that sync a brand’s setup into Attentive and send through each platform’s messaging channels. Make these architecture and sequencing calls with engineering.
Bring the full range of Attentive intelligence to each environment: predicted audiences, propensity and LTV scores, product recommendations, send-time and send-or-suppress decisions, brand voice, and AI-generated creative.
Build for resilience when operating inside other platforms, including API limits, data access, and integrations that can change without notice.
Work directly with customers and customer-facing teams to understand how marketers run multi-platform programs today and where the agent can create the most leverage.
Define how we measure success: the metrics, experiments, and incrementality tests that show the agent improves customer outcomes, wherever it runs.

Lead Product Manager, Marketing Agent (Cross-Platform) at Attentive · LumiJobs

Lead Product Manager, Marketing Agent (Cross-Platform)

Responsibilities

Qualification

Preferred

Benefits

Company

Attentive

More roles at Attentive