Content Creator & Strategist, Social at Tomo · LumiJobs

Responsibilities

We’re seeking a hands-on content creator and strategist who loves fast experiments and makes decisions from data. You know that great content is part art and part science. You pair creative instinct with analytical rigor to build a content engine that grows an audience and drives real business results.
This role is focused on one thing: building Tomo’s organic social into a channel that earns attention, builds brand awareness, and drives conversion over time. Mortgages are one of the biggest financial decisions people make, and we want Tomo to be the brand they already know and trust when it’s time to make it.
You’ll own the execution and optimization of Tomo’s organic social channels, from concept to camera to analytics. Then you’ll read the data, work out why something landed (or didn’t), and make the next one better.
This is a hands-on creative role where you’ll be both in front of the camera and behind it, filming yourself and our team (sales, ops, leadership, etc.) to create content that grows our audience and drives measurable results.
You’ll work closely with the Senior Director of Growth Marketing, who sets the overall marketing, growth, and brand strategy, and alongside peer GMMs owning paid media and organic search.
Content Creation & Production
Concept, script, film, and edit a high volume of short-form video and static posts across social platforms such as TikTok, Instagram Reels, YouTube Shorts, and LinkedIn.
Appear on camera yourself, and cast and direct the Tomo team so our content is never just one face. Partner with teammates to source stories, customer questions, and on-camera talent.
Write hooks, scripts, captions, and on-screen copy that make mortgage concepts worth watching and engaging with.
Support the AEO/SEO GMM on long-form YouTube production, from filming and editing to cutting long-form into short-form clips.
Channel Strategy & Formats
Execute and evolve Tomo’s organic social strategy: content pillars, series, the content calendar, and platform-specific approaches.

Content Creator & Strategist, Social

Responsibilities

Qualification

Required

Preferred

Benefits

Company

Tomo

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