The opportunities that matter most are often the hardest to get in front of. As our Senior Field Marketing you'll partner directly with Sales to run high-impact field programs across our Majors segment and execute 1:1 ABM plays for our majors accounts. You’ll challenge the status quo in field marketing to create unique experiences and moments that open doors, build trust, and move deals forward.

This role will grow with our West Coast presence—expect increasing scope, budget, and responsibility as we scale.

Define the West Coast go-to-market strategy for field programs: what we do, where we show up, and how we win in this market.

Design 1:1, 1:few, and 1:many field marketing experiences [regional dinners, happy hours, hackathons, out of the box experiences, etc] that align to active opportunities and target accounts.

Orchestrate ABM programs with target accounts across channels: direct mail, events, digital, gifting, & content.

Partner with Sales to understand territory priorities, account dynamics, and pipeline gaps - then actively participate in deal strategy, not just event execution.

Track impact through account engagement, pilots started, velocity, and closed-won revenue.

Create tight feedback loops with Sales leadership to continuously improve territory strategy and program effectiveness.

Test unconventional tactics. Push boundaries. Try things that make people's jaws drop.

Senior Field Marketing Manager, Majors West

Responsibilities

Qualification

Required

Preferred

Company

Serval

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