Director, Integrated Campaign Strategy & Planning at Alphasense · LumiJobs

Responsibilities

AlphaSense has the products, the content, and the customers. We are now transforming how Marketing brings that story to market through strategic campaigns run as a truly integrated effort. We need a leader who has built and led this motion before, at scale and ideally through the pre-IPO to IPO journey, to define, launch and manage this process at AlphaSense.
As Director of Campaign Strategy, you will define the campaign strategy and framework for the marketing organization and guide cross-functional teams as they build campaigns against it. You will own the thesis, audience, and measurement model for our campaigns, and the strategy that informs channel mix and budget. Your job is to make sure the integrated plan is comprehensive, aligned to the strategy, and executed well across channel owners and journey stages, and you will have the influence and the mandate to hold teams to that standard.
Own the Campaign Strategy and Framework
Define the campaign strategy and operating framework for the marketing organization: how campaigns are prioritized, scoped, briefed, planned, launched, and measured
Turn company priorities, product roadmap, customer insight, and market opportunity into a small number of well-defined campaigns, each with a clear thesis, audience, and success criteria, as well as content and offer strategy
Set the strategy that informs channel mix and budget allocation, partnering with channel owners who develop to the final plan
Build the playbooks, briefs, and planning standards that make the framework repeatable across products, segments, and teams
Drive Adoption and Accountability
Lead adoption of the framework across the entire marketing team, including enablement, training, and change management
Use indirect authority to hold program owners accountable for comprehensive plans aligned to the strategy and for execution that follows through
Establish review cadences, effective and efficient communication structures, and governance that keep teams aligned without becoming a bottleneck
Build a culture of shared ownership, honest measurement, and continuous improvement

Director, Integrated Campaign Strategy & Planning

Responsibilities

Qualification

Required

Preferred

Benefits

Company

Alphasense

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