Staff Brand Designer at Render · LumiJobs

Responsibilities

Render's mission is simple: eliminate the tedious work of building software by providing a cloud platform that just works.
We're evolving from the go-to platform for solo developers into the backbone for fast-scaling teams. Our brand has to evolve with us. Developers already love Render for how it feels to use; now the brand needs to carry that same clarity and confidence everywhere else: on our site, in our campaigns, on a conference floor, and in every launch we put into the world.
As Staff Brand Designer, you'll set the creative direction for how Render looks, sounds, and shows up. You'll take ideas from a blank page to a shipped campaign, build the visual system that holds it all together, and raise the craft bar for everyone who touches the brand. This is a senior IC role with real scope: you'll own work end to end, shape brand strategy alongside marketing leadership, and lead by example through the quality of what you make.
What makes this work hard and interesting: developers are a famously skeptical audience. They can spot marketing gloss from a mile away, and they reward brands that are honest, specific, and a little bit delightful. Great brand work here has to earn attention from people who don't want to be sold to. That means ideas with real substance, design with genuine craft, and a voice that respects how engineers think.
You'll join a design team that takes its craft seriously, with weekly critiques and deep collaboration with marketing, product, and engineering. You'll thrive here if you love building ideas from scratch, can move between big concepts and pixel-level detail in the same day, and want your work to define how a generation of developers sees Render.
Set the creative direction for Render's brand. Define and evolve how Render looks and feels across every touchpoint: website, launches, social, ads, swag, events, and beyond. You'll hold the vision and make sure every expression of the brand feels like it came from the same confident, thoughtful place.
Lead concept development from blank page to big idea. You'll generate, pressure-test, and sell creative concepts that are smart, specific, and unmistakably Render. You know how to explore widely, narrow fast, and articulate why an idea works, not just how it looks.
Own campaigns end to end. From brand moments to product launches to integrated campaigns, you'll shape the creative platform, design the key visuals, and extend them across channels and formats. You'll partner with marketing on goals and messaging, then bring the idea to life with craft and consistency.
Bring the brand to life in physical space. Design event experiences for conferences, meetups, booths, and Render-hosted gatherings, from environmental graphics and signage to merch and print. You'll make Render the booth developers go out of their way to visit.
Push graphic design craft to its highest level. Typography, layout, color, illustration, iconography, and art direction are your core tools. You'll produce work that other designers study, and you'll sweat the details that make it feel inevitable.
Build and steward the brand system. Evolve our visual identity, guidelines, templates, and asset libraries so that the brand scales with the company. You'll make it easy for others to do great on-brand work without you in the room.
Art direct and collaborate with outside partners. When the work calls for it, you'll brief and direct illustrators, photographers, motion studios, and agencies, keeping the output sharp and true to the brand.

Qualification

World-class graphic design craftA track record of concept developmentCampaign experience across channelsEvent and physical brand experienceBrand systems thinkingA genuine interest in developer cultureClearAnimation and motion designInteractive design and experiencesComfort near codeExperience at a developer toolsWriting

Required

10+ years of brand and graphic design experience, including time leading creative direction for a brand, campaign, or major launch. We care more about the impact and quality of your work than your title, but you've operated at a senior level and set the direction others follow.
World-class graphic design craft. You have a deep command of typography, layout, color, and composition, and an eye for detail that borders on obsessive. Your portfolio shows work that other designers admire and that holds up at every scale, from a social tile to a 20-foot banner.
A track record of concept development. You can show the thinking behind the work: how you got from a brief to an idea, the directions you explored, and why the final concept was the right one. You're as strong with ideas as you are with execution.
Campaign experience across channels. You've led integrated campaigns from creative platform to final assets, across digital, social, out-of-home, print, and video. You know how to build an idea that flexes across formats without losing its spine.
Event and physical brand experience. You've designed for real-world spaces, such as conference booths, environmental graphics, signage, print, or merch, and you understand how brand translates when people can walk around it.
Brand systems thinking. You've built or evolved a visual identity and know how to create guidelines, templates, and tools that let a brand scale without getting diluted.
A genuine interest in developer culture. You don't need to write code, but you're curious about how developers think, what they respect, and what makes them roll their eyes. Experience designing for a technical audience is a strong plus.
Strong creative judgment and the ability to prioritize. You know when to go big and when to ship something simple and sharp. You can balance a long-term brand vision with the realities of a fast-moving company.
Clear, persuasive communication. You can present and defend creative work to leadership, give and receive candid feedback, and collaborate generously with marketing, product, and engineering partners.

Preferred

Animation and motion design. You can bring a brand to life in motion, whether that's animated logos, launch videos, social motion, or kinetic type. Experience with tools like After Effects, Cavalry, Rive, or Lottie is a plus.
Interactive design and experiences. You've designed interactive web moments, launch microsites, playful experiments, or installations that invite people to engage rather than just look.
Comfort near code. Familiarity with HTML, CSS, WebGL, creative coding, or prototyping tools that help you build and test interactive ideas yourself.
Experience at a developer tools, infrastructure, or technical company. You've seen what resonates with engineers and what falls flat.
Illustration or 3D skills that expand what the brand can do in-house.
Curiosity about AI-assisted design and how new tools can speed up exploration without lowering the bar.
Writing, talks, or side projects that show your craft and point of view.
If this role excites you but you don’t meet every single requirement, we’d still love to hear from you—your unique experience might be just what we need.

Staff Brand Designer

Responsibilities

Qualification

Required

Preferred

Benefits

Company

Render

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