Product Marketing Manager at Baselayer · LumiJobs

Responsibilities

We’re hiring our first Sr. Product Marketing Manager to own how Baselayer is positioned, packaged, and explained to the market. You’ll sit at the center of Product, Sales, and Marketing, translating a technically deep risk platform into a story that a Chief Risk Officer, a BSA/AML lead, and a fintech founder each understand immediately. This is a builder’s seat, not a maintenance one: there’s no messaging framework to inherit and no launch process to follow.
You’ll write the positioning, build the sales narrative, run the launches, and prove what’s working. You’ll partner closely with the founders, sales, and product to turn a differentiated platform into a category-defining story, and your words will show up in every deal cycle and every product release.
Own positioning and messaging for the Baselayer platform and its individual products, grounded in real customer research rather than internal opinion
Build the sales narrative end to end, including pitch decks, one-pagers, battlecards, objection handling, and ROI framing that AEs actually use
Lead go-to-market for product launches: define the audience, set the launch tier, coordinate Product, Sales, and Design, and own the outcome after ship
Run competitive and market intelligence across the KYB, fraud, and onboarding landscape, and turn it into guidance the team can act on
Partner with Sales to diagnose where deals stall, then build the content and enablement that unsticks them
Interview customers and prospects regularly, and bring what you learn back into product strategy and roadmap conversations
Drive pricing and packaging work alongside Product and Sales leadership as we expand the platform
Write the substantive content that earns credibility with a risk and compliance audience: case studies, benchmark reports, webinars, and thought leadership
Define what success looks like for your work and report on it honestly, including pipeline influenced, win rate, and launch adoption
MINIMUM REQUIREMENTS

Product Marketing Manager

Responsibilities

Benefits

Company

Baselayer

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