Cantina Head of Community Relations builds and leads Cantina’s creator program focused on AI video creators. The role involves managing relationships, scaling the program, and leading a team to support creators on platforms like X.
Responsibilities
We’re hiring a Head of Community Relations to build Cantina’s relationships with the AI filmmakers, character builders and creators shaping this medium. Their work will be central to how Cantina is introduced to the world and to how people discover and learn to use it afterward.
You’ll build a program that gives creators good reasons to keep making work here: access to the team, useful tools, paid opportunities and recognition. You’ll also hire and lead the five-person team needed to run it.
Three things are essential:
You love AI video. You have a current portfolio, understand the production workflow and can discuss the strengths and limits of the tools you use.
You already belong to this community. X is where this community gathers and where Cantina’s community work will be concentrated. You have an established presence in the AI video conversation on X and relationships with creators who trust you. You know whose work matters and can explain why.
Qualification
What else you bringWhat you will leadCreator relationshipsCommunity programsCreator incentives and opportunitiesCreator educationCreator feedbackThe team and your partnersWhat success looks like
Required
What else you bring:
What you will lead:
Creator relationships. Help us build out the AI video and creator ecosystem around Cantina. Establish who are our Tier 1 creators and give them early access, credits and clear briefs while preserving their own voices. Establish a Creator Council and a direct working relationship with Product. The measure is simple: priority creators make their best work on Cantina, publish it first and in their own voices on X / YouTube, etc and keep doing so weekly. Earn that through the quality of the experience and the opportunities you deliver.
Community programs. X is the center of the program. Lead Cantina’s participation in the AI video conversation there: daily presence, substantive replies, surfacing creator work to the company account, regular Spaces and office hours, and the steady build of the company and executive accounts ahead of launch. Make Discord a useful home for support, learning and sharing work, with showcases and challenges that feed back onto X. Bring creators together at a launch gathering, meetups and relevant festivals. You should be comfortable hosting, appearing on camera and representing Cantina in person.
Creator incentives and opportunities. Design and run the Creator Fund, including payments based on eligible views after content review, a clear rate card, bonuses, credits, commissions and grants. Make recognition tangible through creator credit, spotlights and agreed distribution opportunities. You own the Fund and its budget, working with Growth on economics, Partnerships on talent agreements and Trust and Safety on review standards. Paid work must be disclosed, artificial engagement excluded, and payouts and promised opportunities delivered reliably.
Creator education. Build a useful library of tutorials and demonstrations with the education lead and commissioned creators. For meaningful releases, coordinate early creator access and aim to publish a demonstration and lesson within 24 hours. Show work that an ordinary user can reproduce in Cantina. Explain the process and disclose unusually involved workflows so viewers understand what the result requires.
Creator feedback. Bring Product a weekly, prioritized account of what creators need. Agree which improvements to pursue, explain decisions to the community and credit the people whose feedback shaped the work. Maintain a visible record of requests, decisions and delivery.
The team and your partners:
You’ll recruit and lead a team covering X community relations; Discord and in-app community; creator education; creator-program operations; and program coordination. The team will handle daily relationships, education, reviews, payments and administration, with clear responsibilities and a shared calendar.
You’ll work closely with Social on publishing creator work and with Partnerships on talent and commercial relationships. Growth owns paid acquisition; Marketing owns brand, press and the company narrative; Trust and Safety sets policy. Your responsibility is to make the creator program work across those teams.
What success looks like:
We’ll agree your first-90-day milestones against your start date and the launch work already underway. The initial priorities are:
Preferred
Experience in a game-studio creator program, creator marketplace, or revenue-sharing model
Ability to speak another language used in a major AI video community
