Social Media Designer at Okta · LumiJobs

Responsibilities

Okta is looking for a Brand Art Director (Social & Digital Lead) who isn't afraid to push boundaries, break category conventions, and test the limits of our visual system in the pursuit of landing culturally relevant, scroll-stopping social content.
While Okta has a strong, polished brand system, standing out in today's crowded social feeds requires more than just applying visual wallpaper. We need a creative risk-taker—someone trained in traditional graphic design craft who can conceptualize bold, outside-the-box ideas that grab attention first, and then collaborate with our internal brand leads to thoughtfully ground those ideas back into our broader visual identity.
Embedded directly with our Social Marketing, Content, and Video teams, you will be the creative engine driving how Okta shows up across LinkedIn, YouTube, X, and emerging channels. You'll bridge the gap between high-level brand storytelling and feed-native execution, turning complex topics like AI agent security and identity governance into compelling, human, and visually striking social experiences.
Push Creative Boundaries: Conceive and execute bold, disruptive creative concepts for social campaigns that break through feed noise and challenge standard B2B tech visual tropes.
Balance Disruption with System Coherence: Serve as the pioneer who tests how far the brand can stretch on social, working iteratively with the core Brand team to refine bold ideas into polished, brand-aligned assets.
Translate Invisible Security Concepts: Take abstract technical topics (AI identity, autonomous governance, automated access decisions) and translate them into clear, visually engaging social formats, carousels, infographics, and digital assets.
Incorporate Light Dynamic Formats: Apply basic motion principles, lightweight GIF/video wrappers, or simple animations—and collaborate with dedicated motion and video specialists—to bring static assets to life in social feeds.
Lead Social Campaign Art Direction: Own the visual direction for key social initiatives, corporate announcements, and digital campaign extensions, directing internal designers, copywriters, and external agencies where needed.
Partner Across Channels: Collaborate with our Experiential & Events team to capture physical event moments (at Oktane, Gartner, RSAC) and reimagine them into native, digital-first social recap stories.
Test, Learn, and Adapt: Analyze social creative performance alongside social marketing partners, using performance insights to iterate quickly without clinging to creative ego.
What you’ll bring to the role
5–8+ Years of Visual Art Direction Experience: A proven track record in-house at a fast-growing tech/B2B brand or at a top-tier creative agency driving social-first visual campaigns.

Social Media Designer

Responsibilities

Benefits

Company

Okta

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