Director, Brand Influence, Advocacy & AI Discovery

Remotefull timeRemote

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senior

$224k–$280k

H1B: no

Calendly The Director, Brand Influence, Advocacy & AI Discovery at Calendly leads the customer advocacy strategy and AI-powered discovery to build trust and brand authority. This role manages social and PR channels and develops customer advocacy programs to enhance Calendly's visibility and recommendation in an AI-first world.

Responsibilities

Define and execute Calendly's long-term customer advocacy and AI discovery strategy
Define and manage channel roadmaps for social media and PR/Communications
Build and scale customer advocacy programs including reviews, references, testimonials, ambassadors, speakers, referrals, and creator programs
Develop a customer evidence engine that transforms customer success into trusted digital assets including reviews, user-generated content, tutorials, community discussions, and executive advocacy
Partner with Growth, SEO, and Content teams to advance Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)
Increase Calendly's visibility across AI-powered discovery platforms

Qualification

Experience partnering with SEOExperience leveraging review platformsBrand share of voice and sentiment

Required

12+ years of experience in Brand Marketing, Customer Marketing, Community, Product Marketing, Growth Marketing, or Customer Advocacy.
Experience building and scaling advocacy or community programs within a B2B SaaS organization.
Strong understanding of Product-Led Growth (PLG) and customer-led growth strategies.
Experience building programs from 0→1 while scaling mature functions.
Exceptional cross-functional leadership and executive communication skills.
Strong analytical mindset with experience defining KPIs and measuring business impact.

Preferred

Experience in a high-growth B2B SaaS company ($100M+ ARR preferred).
Knowledge of AI-powered search ecosystems and emerging Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), including relevant software solutions for tracking.
Experience partnering with SEO, Organic Growth, Content Strategy, and Product Marketing teams.
Experience with advocacy platforms such as Influitive, Gainsight, Khoros, or similar.
Experience leveraging review platforms, online communities, creator ecosystems, and third-party trust signals to drive growth.
Customer participation and advocacy engagement
Review quality and velocity across G2 and other review sites
Brand share of voice and sentiment

Benefits

Equity/RSU

Company

Calendly

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Source: greenhouse

Active within the past hour

Remote-friendly

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