This is a fully remote position reporting to the SVP of Growth & Marketing.
Patient & Market Insight
Build a deep, continuously refreshed understanding of our patients and members across Medicaid and Medicare — who they are, what they need, and what moves them to enroll, engage, and stay.
Own audience segmentation and voice-of-patient research, both qualitative and quantitative, and synthesize it into clear, actionable insight the whole company can use.
Track the competitive and category landscape and translate it into how we position and differentiate.
Positioning, Messaging & Narrative
Own Pair Team’s patient-facing positioning and value propositions across service lines, and the message architecture that paid media, brand, the care team, and our AI care advocate all draw from as a single source of truth.
Craft messaging that resonates with real people — clear, human, and tested — and the narratives that make Pair Team easy to choose and easy to trust.
Develop messaging and packaging for new audiences, programs, and markets as we expand.
Patient Experience & Lifecycle Marketing
Own and elevate the patient journey end to end — welcome kits, onboarding, after-visit communications, and re-engagement — so more patients activate and stay engaged.
Design lifecycle and member-communication programs across channels, partnering with Care and Operations to make every touchpoint feel personal and supportive.
Qualification
6+ years in product marketingExcellent writing and storytellingExperience operating in early-stageHealthcareLead with integrityEmbrace challengesBreak through wallsAct beyond yourself
Required
6+ years in product marketing, lifecycle, or growth marketing, including direct ownership of positioning, messaging, and go-to-market for a product or service.
A proven track record of turning customer or audience insight into positioning and messaging that measurably moved conversion, activation, or retention.
Strong qualitative and quantitative research skills — audience research, segmentation, and message testing — and the ability to synthesize them into a clear narrative.
Excellent writing and storytelling; you can make complex things simple and write for real people, not just buyers.
Experience partnering closely with product and design to shape a roadmap and launch new features or experiences.
Comfort with data and measurement — funnel metrics, A/B testing, and cohort and retention thinking — and fluency partnering with analytics.
Experience operating in early-stage, high-growth environments with high ambiguity, minimal process, and direct accountability for outcomes.
A systems mindset — you improve outcomes with better research, messaging, and repeatable workflows, not just more output.
Deep alignment with Pair Team’s mission and a commitment to advancing equitable care for underserved communities.
Preferred
Consumer or direct-to-patient lifecycle marketing experience (welcome, onboarding, retention).
Healthcare, Medicaid, Medicare, or other regulated-industry experience, with working knowledge of HIPAA and patient-outreach best practices.
Experience marketing AI or technology products, especially to non-technical audiences.
Bilingual (English/Spanish) or experience marketing to bilingual and multicultural audiences.
Lead with integrity: We keep our commitments and take responsibility for our actions. We are dependable and choose authenticity over perfection.
Embrace challenges: We leave our egos at the door and step forward into discomfort instead of back into safety. We help each other to learn and provide feedback using candor and kindness.
Break through walls: We go the extra mile for our patients, partners and one another, and we run toward hard things. We are resilient in our push for consistent improvement and challenge the status quo.
Act beyond yourself: We build each other up and respect boundaries. We seek first to understand and assume positive intent.
