Responsibilities

We're looking for a Creative Director to shape the creative and brand strategy for MasterClass Certificates and lead its execution across the business. You will bring individual Certificates to market in fresh, compelling ways while helping evolve how the broader offering is positioned as the product grows.
You'll be a creative lead on the marketing team, working directly with our Executive Creative Director to shape how MasterClass Certificates show up in the world. You'll work alongside a small, close-knit team assembled around each project. This is a hybrid role: part strategist, part maker. You'll help position and launch one of MasterClass’ newest products by getting close to the work and leading a nimble team made up of editors, designers and writers.
You'll have creative authority, a seat with senior stakeholders, and the trust to make calls fast, often with incomplete information. Success here comes from building alignment across teams and earning trust through strong campaigns, concepts and execution. At its core, this role is about finding the strongest idea and helping it become something people can't ignore.
Shape creative strategy and lead execution for MasterClass Certificates. Concept and oversee work across trailers, course promos, statics, social, lifecycle marketing, product storytelling, and executive presentations.
Help define and evolve the Certificates brand. Partner with the GM, Product Marketing, Product, and GTM leads to translate changes in the product and business model into clear positioning, messaging, identity, and creative expression.
Lead creative direction on trailers, from identifying on-set capture needs through final edit. Dream up video content that pulls audiences toward a course, including ideas beyond the traditional trailer.
Roll up your sleeves when it counts. Write scripts and copy, shape a rough layout or edit, build your own decks, and stay close to the work, not just directing it.
Set and hold the creative bar for Certificates marketing. Lead video, design, and copy creative with clear direction on the idea, tone, message, and craft.
Connect the work across Content, Social, and Product. Partner with the teams shooting the classes, creating organic content, and building the product to ensure the creative reflects real audience needs, not just a marketing brief.
AI is part of your process. Use AI to accelerate ideation, exploration, and production without sacrificing brand voice, originality, or craft.
Present with authority. Pitch creative strategy and rationale to senior leadership and hold the room.
A brand builder who can move between positioning a product, defining how a business shows up, and turning that strategy into creative people recognize and want.

Qualification

Versatility across copyAt MasterClass$165

Required

8–12 years of experience in creative roles, ideally including both agency and in-house environments.
A portfolio that shows both strategic range and hands-on craft, not just direction of others' work.
A track record of building or evolving brands across positioning, messaging, identity, campaigns, and product experience, not simply maintaining an established system.
Experience presenting creative strategy directly to senior stakeholders.
Comfortable leading through matrixed or project-based team structures rather than direct reports.
Working fluency with AI creative tools in an active production workflow.
Versatility across copy, visual and art direction, video/trailer direction, and executive presentation materials.
This role is open to applicants based in the following locations: AZ, CA, CT, FL, GA, IL, MA, MI, NH, NJ, NY, NC, OH, OR, PA, TN, TX, UT, WA or Ontario and British Columbia, Canada.
At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability or special need, we would like to know how we can better accommodate you.
The salary range listed is for NYC/CA/WA. As a company, we have a location based strategy, which means the disclosed range estimate has not been adjusted for any applicable geographic differential associated with the location where the position may be filled.
MasterClass’s salary ranges are based on paying competitively for our size and industry. In addition to salary, we also offer equity and comprehensive benefits (medical, dental, vision, flexible PTO, and more). The range listed is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.
$165,000—$190,000 USD

Creative Director, Certificates at Masterclass · LumiJobs

Creative Director, Certificates

Responsibilities

Qualification

Required

Benefits

Company

Masterclass

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