Sr. Social Media Manager

Californiafull timeRemote

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senior

$142k–$170k

H1B: no

Masterclass Senior Social Media Manager to own organic social strategy and execution for MasterClass Certificates and broader brand initiatives. Collaborates cross-functionally to develop social content and optimize performance.

Responsibilities

Own the end-to-end organic social strategy and execution for MasterClass, from campaign kickoff and content development through launch, publishing, and optimization.
Develop and manage social content primarily across LinkedIn, Instagram, and YouTube, tailoring creative and storytelling to each platform and audience.
Partner closely with Creative, Marketing, GTM, and other cross-functional teams to develop compelling social concepts and ensure social is integrated throughout campaign planning and execution.
Use social performance data and audience insights to continuously refine content, formats, and channel strategy, clearly communicating learnings and recommendations to stakeholders.
Contribute to evergreen and ad-hoc MasterClass social initiatives while helping develop AI-enabled frameworks and workflows that make our social organization more creative, effective, and efficient.

Qualification

You’re data-driven

Required

You have a proven track record of 7+ years owning organic social for a recognized brand, with experience building and growing engaged audiences.
You bring deep expertise across LinkedIn, Instagram, and YouTube, particularly LinkedIn and content for professional audiences.
You’re equally comfortable with strategy and hands-on execution, moving seamlessly from big-picture thinking to bringing ideas to life.
You’re data-driven, using social performance and audience insights to inform content, formats, and strategy.
You’re a strong cross-functional collaborator who thrives in fast-paced environments, stays close to internet culture and trends, and can translate them into relevant, brand-appropriate content.
This role is open to applicants based in the following locations: AZ, CA, CT, FL, GA, IL, MA, MI, NH, NJ, NY, NC, OH, OR, PA, TN, TX, UT, WA or Ontario and British Columbia, Canada.

Benefits

Dental
Vision
PTO
Equity/RSU

Company

Masterclass

View company page

Source: greenhouse

Active within the past hour

Remote-friendly

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