Roku Senior Director, Advertising Sales at Roku leads and scales the Independent & Brand Direct team focused on new advertiser acquisition. This role sets strategic vision and drives revenue growth in a high-growth advertising segment.
Responsibilities
Own Roku's advertising sales strategy and performance for the Independent & Brand Direct vertical, including go-to-market planning, forecasting and delivery against revenue targets.
Build, lead, and develop a team of Directors, Managers, and Account Executives while fostering a culture of accountability, collaboration, and growth.
Set goals, conduct quarterly business reviews, and provide executive-level coaching to drive consistent performance across the organization.
Identify emerging market trends and competitive threats, then translate those insights into strategies that accelerate Roku's advertising business.
Lead net new advertiser acquisition by expanding Roku's business into independent agencies, brands with direct/in-house buying teams, performance-first, and digital-native brands.
Grow relationships across independent agencies and client-direct advertisers while expanding Roku's footprint with emerging advertisers.
Build and evolve full-funnel sales and go-to-market strategies that connect audiences with the brands they love while driving both reach and measurable business outcomes.
Lead solutions-oriented selling across the full spectrum of Roku opportunities, from home screen native sponsorships and premium video to programmatic, Ads Manager, and automated buying strategies and tactics.
Drive new broadcast and calendar-year commitments through upfront and strategic partnership planning in collaboration with Roku's Global Agency Partnership team.
Develop insights, case studies, and packaging strategies that clearly demonstrate Roku's value for Independent and emerging brands.
Partner with Revenue Operations, FP&A, and Media leadership to forecast business performance and optimize pipeline, yield, and margin at scale.
Collaborate with Account Management, Business Development, and Marketing teams to build custom solutions and compelling narratives for agency partners, bringing together programmatic strategy, measurement, data, and go-to-market capabilities to meet client needs and unlock growth.
Qualification
Work closely with MarketingDeep expertise in OTT/CTVStrong strategic and analytical skillsExceptional communication
Required
Work closely with Marketing, Product, and Engineering to ensure the needs of this customer segment are reflected in Roku's ad product roadmap.
Build strong partnerships with Client Services to support customer satisfaction, retention, and long-term account growth.
Represent Roku as a senior spokesperson in executive client engagements and at major industry events.
Cultivate senior relationships across independent agencies, emerging brands, and performance-oriented marketers.
15+ years of experience in digital advertising sales, including at least 6 years in progressive leadership roles managing multi-level sales teams.
Demonstrated success building and scaling sales organizations focused on independent agencies, DTC brands, or performance-driven advertisers.
Deep expertise in OTT/CTV, programmatic, data-driven targeting, and performance-based advertising solutions.
A strong network of relationships across independent agencies, emerging brands, and performance-first marketers.
A hunter mentality with a track record of winning net new business while expanding existing accounts.
Strong strategic and analytical skills, with the ability to use data to shape sales strategy, pipeline management, and organizational planning.
Exceptional communication, presentation, and negotiation skills, with the ability to influence at the C-suite level.
Experience partnering cross-functionally with Product, Marketing, Operations, and Finance to drive business outcomes.
